Analyze Amazon search query performance
On this page we present the data for the "Search query performance" report at monthly and ASIN level.
Each month we add the data from the previous month. In this way, a history is built up.
Above the table, we show you the totals of all search terms for both your brand(s) and the overall market.
This way you can analyze the performance of your brand(s) with the market.
Current database
As of the beginning of April, the data for February is available in full and for March in part.
Filter
In contrast to Seller Central, you can filter the data in AMALYTIX very flexibly.
These filters can be saved as usual.
We have predefined some filters.
- "Weak CR": Here the conversion rate is lower than for the overall market
- "Weak CTR": Here the click-through rate (CTR) is lower than for the overall market
Columns
Some columns are hidden by default. You can display these at any time if you wish.
Further information
Further information on this report please check out our blog article Explaining the Amazon Search Query Performance Report in Detail.