Amazon Keyword Rankings

Monitor how well your products are found for relevant search terms on Amazon. The Keyword Ranking Tracker shows you current positions and how they develop over time.

Why Monitor Keywords?

• Understand visibility: See which search terms bring up your products
• Identify trends: Watch how your positions develop over weeks and months
• Catch problems early: Get notified when important keywords lose ranking
• Measure SEO success: Track whether your optimizations are working

Overview of Rankings

The Rankings page shows all your monitored keywords with current positions. You can choose between two views:

• Heatmap: Color-coded overview of positions across multiple weeks (default)
• Line: Classic table with trend chart

Heatmap View

The heatmap shows ranking development at a glance:

Table Columns

Adding Keywords

To monitor new keywords, click on Add keywords.

In the pop-up window:

1. Select the marketplace
2. Enter keywords line by line (one keyword per line)
3. Optionally add tags to group keywords
4. Click Save

After adding, keywords are automatically checked once per day.

Products and Keywords

AMALYTIX automatically displays rankings for products from the following sources:

• Seller Products: Your own seller products
• Vendor Products: Your own vendor products
• Watchlist: Products on your Watchlist

If a keyword ranks for multiple of your products, a separate row is shown for each product.

Filters and Actions

Available Filters

• Marketplace: Filter by Amazon country
• Importance: Show only important keywords
• List: Seller, Vendor, or Watchlist
• ASIN: Search for specific ASIN
• Keyword: Search by keyword text
• Product title: Search by product name
• Brand: Filter by brand
• Tags: Filter by keyword tags or product tags
• Products with best ranking: Shows only the best-ranked variant

Bulk Actions

Select multiple rows and use the Actions menu:

• Mark as important/not important
• Edit tags
• Delete selected keywords
• Copy ASINs

Marking Important Keywords

Click the exclamation mark under Options to mark a keyword as important. For important keywords, you can set up alerts that notify you when rankings deteriorate.

Chart View

Click the chart icon under Options to see a detailed graph of ranking development.

The chart shows all products ranking for this keyword. Click on a product name in the legend to toggle its line on or off.

Subscribe to Alerts

Get automatically notified when something changes with your keywords:

• Negative keyword found: A defined negative keyword was found in the product listing
• Keyword position has declined: An important keyword has dropped below a threshold

Activate these alerts under Settings / Alerts.

Export Reports

Export your keyword data for further analysis:

Keywords Report

• Contains all keyword rankings for your products and watchlist products
• Type: Seller and Vendor
• Category: Visibility

SERP Report (Keyword Search Volumes)

• Contains complete search results for all tracked keywords
• Type: Seller and Vendor
• Category: Visibility

Click Reports in the left sidebar and select your desired report.

Find a list of all columns here:

• Keywords Report
• SERP Report

Tips for Usage

1. Choose relevant keywords: Monitor keywords that your customers actually search for
2. Use tags: Group keywords by product, category, or priority
3. Mark important keywords: Set up notifications for your top keywords
4. Check regularly: Ranking changes can be early indicators of revenue changes

Related Topics

• Digital Shelf - Niche Analysis
• Set Up Alerts
• Manage Watchlist
• Export Reports