Brand Metrics

The Brand Metrics feature provides an essential overview of key performance indicators (KPIs) over time, helping you assess your brand’s visibility, customer engagement, and sales performance. This dashboard includes four primary metrics, each represented with a dedicated graph.

Key Metrics

Brand Searches: Customers who searched for your brand but never clicked on a product detail page or made a purchase.

Consideration: Customers who viewed the product detail page or added the product to their cart but did not complete the purchase.

Purchases: Customers who bought your product.

Conversion Rate: The percentage of customers who moved from considering your brand to making a purchase.

Each metric can also be examined in additional tabs for more detailed views or filtering options. The graphs are set to your own data by default, but can be customized. You can select the median or top performers as comparative values, with the top performers representing the most successful brands in your category.

Filter Options

To further tailor your analysis, the Brand Metrics dashboard includes filtering options, allowing you to segment data by:

• Date Range: Select specific time frames to observe trends and changes over particular periods.
• Market: Focus on performance within particular geographic markets.
• Brand: Compare performance across different brands.
• Categories: Analyze performance within specific product categories.