We took a closer look at the Amazon Search Term Report data for calendar weeks 33 (08/15/2021 - 08/21/2021) and 32 (08/08/2021 - 08/14/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.
Search terms
Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.
Here are the Top 20 search terms with the change from the previous week:
| Searchterm | Rank curr. | Rank prev. | Change |
|---|---|---|---|
| disposable face masks | 1 | 1 | ↓ 0 |
| face mask | 2 | 2 | ↓ 0 |
| pop it | 3 | 3 | ↓ 0 |
| desk | 4 | 5 | ↑ -1 |
| iphone 12 pro max case | 5 | 7 | ↑ -2 |
| earbuds | 6 | 6 | ↓ 0 |
| n95 mask | 7 | 4 | ↓ 3 |
| apple watch band | 8 | 11 | ↑ -3 |
| black disposable face masks | 9 | 24 | ↑ -15 |
| laptop | 10 | 15 | ↑ -5 |
| iphone | 11 | 9 | ↓ 2 |
| iphone 11 case | 12 | 14 | ↑ -2 |
| water bottles | 13 | 13 | ↓ 0 |
| bluetooth headphones | 14 | 10 | ↓ 4 |
| crocs | 15 | 12 | ↓ 3 |
| led lights | 16 | 20 | ↑ -4 |
| womens dresses | 17 | 18 | ↑ -1 |
| fidgets | 18 | 17 | ↓ 1 |
| backpacks | 19 | 8 | ↓ 11 |
| halloween decorations | 20 | 28 | ↑ -8 |
Top 25 new entrants
Here we see the search terms that were not present last week.
| New searchterms | Rank curr. |
|---|---|
| pixel 5a 5g case | 2027 |
| infinity game table | 2459 |
| cicy bell womens casual blazer | 5234 |
| donsfield lint remover | 6945 |
| go oats oatmeal in a ball | 9887 |
| ivernectin | 10034 |
| go oats | 10367 |
| ruthless empire rina kent | 10711 |
| cicy bell blazer | 11057 |
| pixel 5a 5g screen protector | 11222 |
| halloween wipertags | 11621 |
| call of duty vanguard | 12758 |
| fractal torrent case | 14071 |
| bell bottom (from | 15009 |
| infinity table | 16351 |
| acurio latticeworks decorative screen panel | 16766 |
| catnip wall roller | 17021 |
| lularoe documentary | 17054 |
| lebron james space jam stretch toy | 19238 |
| catnip wall toy | 20206 |
| cowarobot suitcase | 20837 |
| pacquiao fight | 21019 |
| catnip wall ball | 21745 |
| lastbus wireless backup camera | 22478 |
| fixmatti sweatsuit | 23831 |
Top 25 dropouts
Here you can find the search terms that were present in the previous week, but no longer appear in the current week.
To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.
| Lost searchterms | Rank prev. |
|---|---|
| hoodies under 10 | 10222 |
| pop it hand bag | 13064 |
| kamp-rite tent cot | 15169 |
| jr track smart watch kids | 16451 |
| thecandledaddy | 17767 |
| pure camphor pellets | 18261 |
| amuoc wireless earbuds | 21422 |
| samsung s21 fe case | 21670 |
| rx 6600 xt 8gb | 22243 |
| fall baby outfits | 24524 |
| nba action figure | 26890 |
| elephant bath toy | 37419 |
| prime video please | 37775 |
| cosmo jr track kids smartwatch | 38828 |
| tax free weekend items | 41252 |
| 3.8 liter water bottle | 41608 |
| amazon prime music | 41673 |
| avon cosmetics | 41837 |
| 2300psi pressure washer 2.2gpm electric pressure washer | 42886 |
| karenbritchick the drop | 42904 |
| m&d 0048 full body | 43592 |
| atlxdres casual dress | 44182 |
| mukka express cappuccino maker | 45750 |
| karen britchick the drop | 48072 |
| sensor rc car | 48968 |
Top 50 Winners
Here are the search terms that entered the Top 1,000 with the biggest change.
| Searchterm | Rank CW 33 | Rank CW 32 | Delta |
|---|---|---|---|
| black american flags | 847 | 14,708 | -13,861 |
| paw patrol movie | 523 | 4,817 | -4,294 |
| sexy dresses for women | 762 | 2,924 | -2,162 |
| headphones for kids for school | 869 | 2,460 | -1,591 |
| room decor aesthetic | 825 | 2,373 | -1,548 |
| hunger games | 996 | 2,412 | -1,416 |
| eyebrow pencil | 480 | 1,859 | -1,379 |
| throw pillow covers | 355 | 1,641 | -1,286 |
| bentgo kids lunch box | 705 | 1,902 | -1,197 |
| respect | 927 | 2,076 | -1,149 |
| shershaah | 818 | 1,944 | -1,126 |
| usb c wall charger | 696 | 1,535 | -839 |
| shower curtain hooks | 983 | 1,736 | -753 |
| lanyards for id badges | 947 | 1,693 | -746 |
| thermos for hot food | 984 | 1,702 | -718 |
| pop it fidget toys | 241 | 929 | -688 |
| fidget toy pack | 710 | 1,382 | -672 |
| amazon e gift cards | 943 | 1,611 | -668 |
| license plate frames | 874 | 1,533 | -659 |
| bento lunch box for kids | 491 | 1,149 | -658 |
| modern love | 856 | 1,500 | -644 |
| black masks disposable 100 pack | 963 | 1,567 | -604 |
| bed frame queen size | 914 | 1,501 | -587 |
| projector screen | 760 | 1,343 | -583 |
| long sleeve shirts for women | 633 | 1,162 | -529 |
| wireless earbuds bluetooth | 302 | 785 | -483 |
| waist trainer | 590 | 1,070 | -480 |
| covid 19 test kit at home | 816 | 1,282 | -466 |
| gallon water bottle | 851 | 1,251 | -400 |
| fall clothes for women | 297 | 678 | -381 |
| usb c cable | 618 | 991 | -373 |
| lunch containers | 842 | 1,201 | -359 |
| swimsuit women | 913 | 1,255 | -342 |
| vanity mirror with lights | 819 | 1,160 | -341 |
| gua sha | 879 | 1,214 | -335 |
| halloween decorations indoor | 610 | 942 | -332 |
| boots for women | 906 | 1,238 | -332 |
| converse shoes women | 529 | 856 | -327 |
| quercetin | 233 | 547 | -314 |
| one piece bathing suit | 679 | 990 | -311 |
| storage shelves | 858 | 1,154 | -296 |
| ipad 8th generation case | 828 | 1,124 | -296 |
| oversized t shirts for women | 991 | 1,285 | -294 |
| bookshelf | 171 | 461 | -290 |
| the boys | 572 | 862 | -290 |
| halloween costumes for women | 426 | 715 | -289 |
| ivermectin for humans | 558 | 842 | -284 |
| corset | 283 | 559 | -276 |
| dont breathe 2 | 366 | 639 | -273 |
| mens t shirt | 829 | 1,072 | -243 |
Top 50 Losers
Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.
| Searchterm | Rank CW 33 | Rank CW 32 | Delta |
|---|---|---|---|
| sexually explicit content | 59560 | 400 | 59,160 |
| jansport backpack for boys | 3103 | 898 | 2,205 |
| friday | 2751 | 658 | 2,093 |
| masks kn95 | 2367 | 700 | 1,667 |
| testosterone booster for men | 2267 | 911 | 1,356 |
| book shelves | 1803 | 482 | 1,321 |
| jewelry holder | 2180 | 875 | 1,305 |
| air tag | 2082 | 943 | 1,139 |
| beach accessories | 2106 | 976 | 1,130 |
| nfl | 1534 | 647 | 887 |
| suicide squad 2 | 1510 | 643 | 867 |
| fire tv stick | 1021 | 172 | 849 |
| val kilmer | 1602 | 763 | 839 |
| field of dreams | 998 | 196 | 802 |
| teacher supplies for classroom | 1680 | 899 | 781 |
| fidget packs under 10 | 1506 | 729 | 777 |
| val | 1704 | 970 | 734 |
| friends | 1717 | 993 | 724 |
| anime backpack | 1690 | 967 | 723 |
| friday the 13th | 902 | 210 | 692 |
| outdoor string lights | 1163 | 484 | 679 |
| ring camera | 1307 | 652 | 655 |
| pillow covers | 1515 | 885 | 630 |
| kawaii backpack | 1532 | 914 | 618 |
| back to school supplies | 1293 | 682 | 611 |
| pop it pack | 1294 | 705 | 589 |
| blink home security | 1362 | 780 | 582 |
| backpacks for teen girls | 1392 | 822 | 570 |
| n95 masks for virus protection | 911 | 395 | 516 |
| bedroom furniture | 1376 | 871 | 505 |
| n95 mask kids | 1276 | 797 | 479 |
| resin mold | 1300 | 847 | 453 |
| backpack for girls | 1244 | 791 | 453 |
| john wayne movies | 1175 | 741 | 434 |
| portable air conditioners | 1016 | 589 | 427 |
| college essentials | 875 | 454 | 421 |
| hydro flask | 1410 | 994 | 416 |
| weighted hula hoop | 1299 | 903 | 396 |
| biker shorts for women high waist | 1268 | 879 | 389 |
| sports bras for women | 1238 | 858 | 380 |
| air conditioner | 583 | 206 | 377 |
| beach tent | 1245 | 887 | 358 |
| iphone charging cords | 949 | 594 | 355 |
| backpacks for high school | 986 | 632 | 354 |
| pool | 824 | 475 | 349 |
| keto pills | 1304 | 956 | 348 |
| blow dryer | 975 | 629 | 346 |
| canopy | 1296 | 960 | 336 |
| making the cut store | 468 | 132 | 336 |
| neck fan | 742 | 412 | 330 |
Top 50 movers / shakers
These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.
| Searchterm | Rank CW 33 | Rank CW 32 | Delta |
|---|---|---|---|
| field of dreams | 998 | 196 | ↓ 802 |
| friday the 13th | 902 | 210 | ↓ 692 |
| pop it fidget toys | 241 | 929 | ↑ -688 |
| n95 masks for virus protection | 911 | 395 | ↓ 516 |
| wireless earbuds bluetooth | 302 | 785 | ↑ -483 |
| college essentials | 875 | 454 | ↓ 421 |
| fall clothes for women | 297 | 678 | ↑ -381 |
| air conditioner | 583 | 206 | ↓ 377 |
| usb c cable | 618 | 991 | ↑ -373 |
| iphone charging cords | 949 | 594 | ↓ 355 |
| backpacks for high school | 986 | 632 | ↓ 354 |
| pool | 824 | 475 | ↓ 349 |
| blow dryer | 975 | 629 | ↓ 346 |
| making the cut store | 468 | 132 | ↓ 336 |
| halloween decorations indoor | 610 | 942 | ↑ -332 |
| neck fan | 742 | 412 | ↓ 330 |
| converse shoes women | 529 | 856 | ↑ -327 |
| portable ac | 537 | 216 | ↓ 321 |
| quercetin | 233 | 547 | ↑ -314 |
| black widow | 781 | 470 | ↓ 311 |
| one piece bathing suit | 679 | 990 | ↑ -311 |
| fly trap | 775 | 466 | ↓ 309 |
| suicide squad | 451 | 151 | ↓ 300 |
| water shoes for women | 917 | 626 | ↓ 291 |
| bookshelf | 171 | 461 | ↑ -290 |
| the boys | 572 | 862 | ↑ -290 |
| halloween costumes for women | 426 | 715 | ↑ -289 |
| ivermectin for humans | 558 | 842 | ↑ -284 |
| kitchen rugs | 805 | 525 | ↓ 280 |
| shoe storage | 776 | 498 | ↓ 278 |
| corset | 283 | 559 | ↑ -276 |
| luggage sets | 938 | 662 | ↓ 276 |
| dont breathe 2 | 366 | 639 | ↑ -273 |
| summer dress | 722 | 452 | ↓ 270 |
| smile.amazon | 872 | 605 | ↓ 267 |
| ankle bracelets for women | 948 | 701 | ↓ 247 |
| dresser for bedroom | 601 | 356 | ↓ 245 |
| jansport | 866 | 624 | ↓ 242 |
| headphones for kids | 756 | 520 | ↓ 236 |
| fall decorations for home | 169 | 402 | ↑ -233 |
| kids backpack | 641 | 411 | ↓ 230 |
| sweaters for women | 325 | 549 | ↑ -224 |
| sunscreen | 845 | 623 | ↓ 222 |
| sex accessories for adults couples | 743 | 965 | ↑ -222 |
| hulu | 475 | 695 | ↑ -220 |
| pool floats | 621 | 403 | ↓ 218 |
| paramount plus | 230 | 448 | ↑ -218 |
| hair clippers | 833 | 618 | ↓ 215 |
| led strip lights | 528 | 314 | ↓ 214 |
| boys backpacks | 643 | 429 | ↓ 214 |
Brands
Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).
The analysis is independent of the search frequency rank.
Top brands
| Count | |
|---|---|
| Amazon Basics | 9670 |
| Apple | 5620 |
| Nike | 5469 |
| 365 by Whole Foods Market | 3577 |
| adidas | 3546 |
| SAMSUNG | 3171 |
| Amazon | 3079 |
| HP | 3002 |
| Generic | 2809 |
| LEGO | 2737 |
| Funko | 2643 |
| Amazon Essentials | 2521 |
| Hanes | 2493 |
| Under Armour | 2334 |
| Nintendo | 1988 |
| DEWALT | 1977 |
| Sony | 1744 |
| Bedsure | 1632 |
| Crayola | 1590 |
| Samsung Electronics | 1580 |
Winners
Here are the brands with the biggest gains.
| # Keywords CW 33 | # Keywords CW 32 | Delta | |
|---|---|---|---|
| Amazon | 3079 | 2833 | 246 |
| SAMSUNG | 3171 | 2939 | 232 |
| Bentgo | 814 | 638 | 176 |
| HP | 3002 | 2863 | 139 |
| Disguise | 820 | 690 | 130 |
| Texas Instruments | 718 | 589 | 129 |
| DXLOVER | 249 | 131 | 118 |
| Logitech | 1208 | 1095 | 113 |
| Generic | 2809 | 2696 | 113 |
| Spooktacular Creations | 293 | 182 | 111 |
| KATCHY | 189 | 79 | 110 |
| Pearson | 174 | 73 | 101 |
| Rubie's | 1072 | 972 | 100 |
| Mr. Pen | 760 | 662 | 98 |
| Durvet | 319 | 222 | 97 |
| Columbia | 1072 | 982 | 90 |
| Kinsho | 219 | 132 | 87 |
| Spigen | 943 | 858 | 85 |
| Safavieh | 464 | 381 | 83 |
| Five Star | 1077 | 996 | 81 |
Losers
Here are the brands with the biggest losses.
| # Keywords CW 33 | # Keywords CW 32 | Delta | |
|---|---|---|---|
| Amazon Essentials | 2521 | 3047 | -526 |
| Amazon Basics | 9670 | 10132 | -462 |
| Intex | 1155 | 1527 | -372 |
| Hanes | 2493 | 2832 | -339 |
| Under Armour | 2334 | 2596 | -262 |
| Juvale | 684 | 899 | -215 |
| Nike | 5469 | 5675 | -206 |
| Blue Panda | 86 | 288 | -202 |
| Samsung Electronics | 1580 | 1767 | -187 |
| Champion | 814 | 986 | -172 |
| Skechers | 1026 | 1187 | -161 |
| SweatyRocks | 562 | 721 | -159 |
| JanSport | 782 | 936 | -154 |
| LEMENT | 97 | 227 | -130 |
| Ekouaer | 368 | 490 | -122 |
| BEBONCOOL | 13 | 134 | -121 |
| SOLY HUX | 311 | 430 | -119 |
| Fruit of the Loom | 1551 | 1658 | -107 |
| SUGOAL | 145 | 250 | -105 |
| Quality Durables | 20 | 122 | -102 |
Products
Products that appear most often
Here the top products that appear most often in the search term report.
| Product | Count |
|---|---|
| EnerPlex 3-Ply Reusable Face M (B088C2WD5F) | 287 |
| Matein Travel Laptop Backpack, (B06XZTZ7GB) | 226 |
| Blink Mini – Compact indoor pl (B07X6C9RMF) | 219 |
| Gildan Men's Crew T-Shirts, Mu (B091FNSFN1) | 210 |
| Crocs Men's and Women's Classi (B09BBT7T3P) | 207 |
| AIHOU 50PC Kids Butterfly Disp (B08LL8H78D) | 195 |
| Apple AirPods Pro (B07ZPC9QD4) | 195 |
| Beckham Hotel Collection Bed P (B01LYNW421) | 179 |
| Apple AirPods with Charging Ca (B07PXGQC1Q) | 177 |
| TCP Global Salon World Safety (B08FXLVHTY) | 176 |
| KATCHY Indoor Insect and Flyin (B07B6RZP4H) | 174 |
| Insignia NS-32DF310NA19 32-inc (B07FPP6TB5) | 170 |
| Crayola Kids Face Mask - 5 Reu (B08B2P2736) | 164 |
| Apple 20W USB-C Power Adapter (B08L5M9BTJ) | 162 |
| adidas Unisex-Child Questar Fl (B08TK7P6CN) | 160 |
| MedicPro N95 Mask NIOSH Approv (B08VRSJBJQ) | 160 |
| BinaxNOW COVID-19 Antigen Self (B094LVQZJL) | 155 |
| JanSport SuperBreak One Backpa (B0007QCQGI) | 150 |
| Kids KN95 Face Mask - 25 Pack (B08Q8J5MNQ) | 142 |
| Portable Car Vacuum Cleaner: H (B06ZY896ZM) | 137 |
Winners
These products appear significantly more often in the search term report compared to the previous week:
| Product | Delta |
|---|---|
| KATCHY Indoor Insect and Flyin (B07B6RZP4H) | 160 |
| Texas Instruments TI-84 Plus C (B00TFYYWQA) | 64 |
| 5 Layer Protection Breathable (B08F8Y3X59) | 59 |
| Columbia Baby Girls' Benton Sp (B077FNDN8N) | 55 |
| Fire 7 Kids Edition Tablet, 7" (B07H936BZT) | 54 |
| BISSELL Crosswave All in One W (B01DTYAZO4) | 51 |
| Germ Guardian True HEPA Filter (B004VGIGVY) | 50 |
| $20 PlayStation Store Gift Car (B004RMK4BC) | 50 |
| Texas Instruments TI-84 PLUS C (B00XOLOOPY) | 47 |
| SPACE JAM Heroes of Goo JIT Zu (B08S3GWM5W) | 44 |
| adidas Unisex-Child Racer Tr 2 (B089WYFRFC) | 43 |
| TecUnite 100 Pack Disposable F (B07B8PSHMS) | 43 |
| TCP Global Salon World Safety (B088P7RC65) | 43 |
| TICONDEROGA Pencils, Wood-Case (B002VL5IJO) | 42 |
| U MUST HAVE Amplified HD Digit (B07FVLXHYV) | 42 |
| Borgasets Face Mask Reusable f (B08V8BK59V) | 41 |
| Travel Laptop Backpack Water R (B075SZQN9Q) | 41 |
| SUPERDANNY USB Surge Protector (B07GZNHVT4) | 41 |
| Umarex USA, Glock 17 Gen 3 Air (B07NDC65TB) | 40 |
| Teskyer 5 Pack CDC Vaccination (B08ZNCP1LP) | 40 |
Losers
These products appeared significantly less frequently compared to the previous week:
| Product | Delta |
|---|---|
| 100 Pcs Disposable Face Masks, (B08M32ZRKY) | -145 |
| Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK) | -95 |
| 12 Pack Shoe Storage Boxes, Cl (B08FRR2YSN) | -80 |
| Quality Durables Unisex Adult (B088SHJZTK) | -77 |
| Stylish Cotton Face Mask with (B0892SMSHM) | -72 |
| Black Face Mask,100pcs Disposa (B08GSNTTNR) | -68 |
| Insignia NS-32DF310NA19 32-inc (B07FPP6TB5) | -66 |
| Cloth Face Masks Reusable Wash (B08PD58DTG) | -64 |
| Tower Fan - SUGOAL 42” 90° Osc (B08P4Z3B5X) | -62 |
| FENUN Mosquito Traps, Gnat Tra (B08CDB8PDG) | -62 |
| Keurig K-Mini Coffee Maker, Si (B07GV2S1GS) | -59 |
| Tower Fan, SUGOAL 90° Oscillat (B08P5NNNL5) | -57 |
| Amazon Essentials Disney Star (B08818MWTR) | -56 |
| KATCHY Indoor Insect and Flyin (B07H2JGSM6) | -55 |
| KN95 Face Mask 25 Pack, Filter (B08JQNGX19) | -55 |
| Samsung Galaxy S21 5G | Factor (B08N361Y2D) |
| Dog Crates for Extra Large Dog (B00IGEP52K) | -54 |
| Wax Warmer, Femiro Hair Remova (B07JK4C34Y) | -53 |
| $50 PlayStation Store Gift Car (B004RMK4P8) | -48 |
| Nebility Women Butt Lifter Sha (B07KF6PBM4) | -48 |
Newcomer
The following products did not appear in the previous week.
| Product | # searchterms | Best rank |
|---|---|---|
| adidas Unisex-Child Questar Fl (B08TK7P6CN) | 160 | 1966 |
| Kids KN95 Face Mask - 25 Pack (B08Q8J5MNQ) | 142 | 844 |
| Crocs Unisex-Child Kids' Class (B08LDBPB3J) | 50 | 2595 |
| TeeTurtle | The Original Rever (B088X4XFNQ) | 47 |
| adidas Women's Grand Court Sne (B09746H9SC) | 45 | 588 |
| Kids Face Mask, Disposable Kid (B08R8CHZN3) | 40 | 17142 |
| Potaroma Cat Wall Toys, 7.7 by (B08T9CL5T9) | 31 | 16802 |
| MIAODAM Face Mask Lanyards, Ma (B09CDDP2Z3) | 28 | 279 |
| KN95 Particulate Respirator - (B0876J4F4Y) | 27 | 235 |
| Earbuds Earphones Wired Stereo (B098L2DSS3) | 26 | 3532 |
| Face Mask Adult Black Disposab (B09CL89C4M) | 24 | 1976 |
| Bentgo Kids Childrens Lunch Bo (B00PKNO7EC) | 23 | 705 |
| Alvantor Screen House Room Out (B09CPYDXRC) | 23 | 49357 |
| Simple Joys by Carter's Kids' (B08G9DPVY4) | 22 | 37436 |
| Body Glide Original Anti-Chafe (B0043S06GI) | 21 | 28624 |
| Huffy Hardtail Mountain Bike, (B07DSSDNM3) | 21 | 2963 |
| Toy Gun with Jump Ejectinging (B098F118GF) | 20 | 7307 |
| Purina Friskies Variety Pack C (B00283MYSI) | 19 | 9212 |
| Winsome Wood Claire Accent Tab (B000NPTUDA) | 19 | 5759 |
| Pure Protein Bars, High Protei (B01126O3OY) | 19 | 10046 |
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