We took a closer look at the Amazon Search Term Report data for calendar weeks 31 (08/01/2021 - 08/07/2021) and 30 (07/25/2021 - 07/31/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.
Search terms
Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.
Here are the Top 20 search terms with the change from the previous week:
| Searchterm | Rank curr. | Rank prev. | Change |
|---|---|---|---|
| disposable face masks | 1 | 11 | ↑ -10 |
| face mask | 2 | 3 | ↑ -1 |
| pop it | 3 | 2 | ↓ 1 |
| earbuds | 4 | 4 | ↓ 0 |
| backpacks | 5 | 13 | ↑ -8 |
| desk | 6 | 8 | ↑ -2 |
| iphone | 7 | 6 | ↓ 1 |
| iphone 12 pro max case | 8 | 5 | ↓ 3 |
| iphone 11 case | 9 | 1 | ↓ 8 |
| led lights | 10 | 33 | ↑ -23 |
| bluetooth headphones | 11 | 7 | ↓ 4 |
| water bottles | 12 | 20 | ↑ -8 |
| womens dresses | 13 | 23 | ↑ -10 |
| pencil case | 14 | 39 | ↑ -25 |
| fidgets | 15 | 24 | ↑ -9 |
| shower curtain | 16 | 25 | ↑ -9 |
| crocs | 17 | 14 | ↓ 3 |
| power bank | 18 | 18 | ↓ 0 |
| apple | 19 | 19 | ↓ 0 |
| n95 mask | 20 | 16 | ↓ 4 |
Top 25 new entrants
Here we see the search terms that were not present last week.
| New searchterms | Rank curr. |
|---|---|
| lovnely women sexy hollow out jumpsuit | 3081 |
| vibrator dildo for women vibrating ball | 3087 |
| hula hoop 3lb | 3092 |
| dildo vibration machine | 4761 |
| squeezi | 6952 |
| momma | 7850 |
| vibrator for women vibrating ball | 9203 |
| ruby sliders for chair legs | 9559 |
| cloudy vibe | 12112 |
| down for whatever | 13684 |
| pure camphor | 13885 |
| the squeezi | 16392 |
| funkon | 17354 |
| dildo not vibration machine | 17653 |
| bread buddy - bread keeper storage container | 17691 |
| sex toys vibrating ball for women | 18144 |
| diy wreath | 18519 |
| dunkin deez nuts shirt | 19729 |
| val kilmer movies | 21601 |
| buckle jumpsuit | 22614 |
| morvia variety panties for women | 23081 |
| the squeezi wall mounted dispenser | 23410 |
| sexy hollow out jumpsuit | 24986 |
| luncheaze lunch box | 26068 |
| festool planex | 26341 |
Top 25 dropouts
Here you can find the search terms that were present in the previous week, but no longer appear in the current week.
To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.
| Lost searchterms | Rank prev. |
|---|---|
| steamedbun school bag | 13078 |
| galaxy s21 fe case | 19643 |
| mens shirts casual summer | 20168 |
| ninja 16 oz blender cups | 21148 |
| amazon battery 36 | 21507 |
| water hammock float | 23043 |
| women dresses summer casual | 23600 |
| tytera radio | 23881 |
| jewlwrybox | 26217 |
| plus 2 piece sets for women plus size | 28236 |
| duck and buck commander | 29519 |
| dresses summer sexy | 29778 |
| twin air mattress with built in pump raised | 30979 |
| apple watch bands 40mm women | 31072 |
| laotop | 31207 |
| bullet vibrator for women vibrating machine | 31997 |
| toshiba smart wi-fi air purifier, alexa-enabled | 33452 |
| home decor fabric by the yard | 33752 |
| blendjet personal blender | 33813 |
| pocket pussy vibrating machine | 34628 |
| galaxy z fold 3 screen protector | 35065 |
| mushrooms organic fresh | 36365 |
| masks disposable kn95 | 36554 |
| g power 2021 case | 36941 |
| jurrasic world dinosaurs | 37398 |
Top 50 Winners
Here are the search terms that entered the Top 1,000 with the biggest change.
| Searchterm | Rank CW 31 | Rank CW 30 | Delta |
|---|---|---|---|
| lego for adults | 669 | 102,533 | -101,864 |
| retro toys | 860 | 29,371 | -28,511 |
| suicide squad | 275 | 2,785 | -2,510 |
| outer banks | 970 | 3,367 | -2,397 |
| playstation 5 console | 883 | 3,186 | -2,303 |
| figetget toys pack | 773 | 3,042 | -2,269 |
| fire tv stick | 311 | 2,447 | -2,136 |
| fall clothes for women | 979 | 2,851 | -1,872 |
| baby registry search gift registry by name | 790 | 2,578 | -1,788 |
| sectional sofa | 824 | 2,451 | -1,627 |
| air tag | 786 | 2,376 | -1,590 |
| n95 masks for virus protection | 473 | 1,979 | -1,506 |
| mask lanyard for kids | 731 | 2,209 | -1,478 |
| black jansport backpack | 880 | 2,355 | -1,475 |
| iphone 11 pro max cases | 807 | 2,241 | -1,434 |
| rakhi | 810 | 2,225 | -1,415 |
| cardigan for women | 493 | 1,899 | -1,406 |
| vr oculus quest 2 | 650 | 2,050 | -1,400 |
| rakhi for brother | 608 | 1,999 | -1,391 |
| external hard drive | 688 | 2,043 | -1,355 |
| kn95 mask for kids | 849 | 2,158 | -1,309 |
| blouses for women | 634 | 1,878 | -1,244 |
| 2021-2022 planner weekly and monthly | 722 | 1,919 | -1,197 |
| melissa and doug | 948 | 2,127 | -1,179 |
| n95 mask 3m | 944 | 2,076 | -1,132 |
| masks kn95 | 214 | 1,314 | -1,100 |
| first day of school board | 753 | 1,811 | -1,058 |
| black kn95 mask | 893 | 1,943 | -1,050 |
| wireless keyboard | 677 | 1,706 | -1,029 |
| fall decorations for home | 564 | 1,574 | -1,010 |
| womens rompers | 645 | 1,631 | -986 |
| n95 mask black | 375 | 1,360 | -985 |
| crocs jibbitz | 293 | 1,259 | -966 |
| computer monitor | 555 | 1,454 | -899 |
| apple airpods pro | 550 | 1,426 | -876 |
| rice cooker | 610 | 1,457 | -847 |
| lego sets | 585 | 1,431 | -846 |
| nike shoes for men | 743 | 1,489 | -746 |
| 3 ring binder | 730 | 1,443 | -713 |
| hp laptops | 855 | 1,556 | -701 |
| cinderella | 314 | 1,014 | -700 |
| teacher supplies for classroom | 814 | 1,500 | -686 |
| one piece bathing suit | 771 | 1,448 | -677 |
| kf94 mask | 881 | 1,548 | -667 |
| swimsuit | 245 | 898 | -653 |
| nike backpack | 366 | 1,018 | -652 |
| fidget packs under 10 | 612 | 1,258 | -646 |
| kids masks washable | 761 | 1,395 | -634 |
| dorm room essentials for college students | 819 | 1,433 | -614 |
| airpods case cover | 811 | 1,423 | -612 |
Top 50 Losers
Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.
| Searchterm | Rank CW 31 | Rank CW 30 | Delta |
|---|---|---|---|
| rompers for women dressy summer | 17723 | 925 | 16,798 |
| iphone charger cable | 17427 | 915 | 16,512 |
| birkenstock sandals | 11342 | 565 | 10,777 |
| vibrator dildo for women vibrating machine | 9797 | 429 | 9,368 |
| sandals for women casual summer | 7015 | 272 | 6,743 |
| masks for coronavirus protection | 7596 | 905 | 6,691 |
| 5mm magnetic balls | 4975 | 355 | 4,620 |
| samsung galaxy s21 + case | 3382 | 775 | 2,607 |
| kn95 face mask | 2964 | 432 | 2,532 |
| aaa batteries | 2762 | 730 | 2,032 |
| converse shoes women | 2527 | 648 | 1,879 |
| iphone se 2020 case | 2181 | 365 | 1,816 |
| macbook pro 13 inch case | 2274 | 544 | 1,730 |
| masks disposable | 1694 | 82 | 1,612 |
| shower curtains | 1864 | 300 | 1,564 |
| beats headphones | 2476 | 952 | 1,524 |
| xbox one controllers | 2296 | 799 | 1,497 |
| iphone 12 pro screen protector | 1928 | 438 | 1,490 |
| skateboards | 2232 | 821 | 1,411 |
| space jam 2 | 2109 | 869 | 1,240 |
| jbl bluetooth speaker | 1884 | 678 | 1,206 |
| beach chairs | 1888 | 706 | 1,182 |
| yeti cooler | 1842 | 790 | 1,052 |
| apple watch series 6 | 1332 | 284 | 1,048 |
| flashlight | 1779 | 733 | 1,046 |
| crocs charms | 1343 | 310 | 1,033 |
| squishmallows | 1186 | 178 | 1,008 |
| water balloons | 1431 | 458 | 973 |
| portable air conditioner | 1905 | 939 | 966 |
| micro sd card | 1773 | 865 | 908 |
| peacock tv | 1762 | 884 | 878 |
| gua sha | 1637 | 781 | 856 |
| olympics | 1028 | 177 | 851 |
| new balance mens shoes | 1371 | 582 | 789 |
| patio furniture | 1510 | 732 | 778 |
| jackass | 1615 | 847 | 768 |
| phone mount for car | 1564 | 800 | 764 |
| iphone 11 screen protector | 935 | 176 | 759 |
| mousepad | 1394 | 638 | 756 |
| iphone 12 pro max case women | 1583 | 849 | 734 |
| n95 masks for virus protection made in usa | 1008 | 278 | 730 |
| tattoo lipstick | 1021 | 313 | 708 |
| nintendo switch game | 1007 | 341 | 666 |
| airsoft guns | 1257 | 624 | 633 |
| finipil | 723 | 96 | 627 |
| sundresses for women | 1194 | 581 | 613 |
| tankini tops for women swimwear | 1557 | 950 | 607 |
| womens swimsuits | 1036 | 435 | 601 |
| portable air conditioners | 918 | 318 | 600 |
| xbox series s | 1534 | 941 | 593 |
Top 50 movers / shakers
These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.
| Searchterm | Rank CW 31 | Rank CW 30 | Delta |
|---|---|---|---|
| iphone 11 screen protector | 935 | 176 | ↓ 759 |
| swimsuit | 245 | 898 | ↑ -653 |
| finipil | 723 | 96 | ↓ 627 |
| portable air conditioners | 918 | 318 | ↓ 600 |
| steering wheel cover | 926 | 384 | ↓ 542 |
| kids face masks | 229 | 746 | ↑ -517 |
| hey dudes for men | 257 | 768 | ↑ -511 |
| sexy lingerie set | 405 | 913 | ↑ -508 |
| kids disposable mask | 197 | 660 | ↑ -463 |
| baby stuff | 915 | 495 | ↓ 420 |
| air conditioner | 625 | 210 | ↓ 415 |
| old | 828 | 415 | ↓ 413 |
| spiral notebook | 474 | 879 | ↑ -405 |
| new balance womens shoes | 929 | 528 | ↓ 401 |
| apple watch band 40mm | 171 | 559 | ↑ -388 |
| macbook air 13 inch case 2021 | 431 | 819 | ↑ -388 |
| led lights for bedroom | 426 | 40 | ↓ 386 |
| amazon fresh groceries delivery | 336 | 722 | ↑ -386 |
| beach accessories | 781 | 396 | ↓ 385 |
| queen bed frame | 792 | 411 | ↓ 381 |
| oculus quest 2 | 642 | 262 | ↓ 380 |
| kids masks | 548 | 927 | ↑ -379 |
| hair dryer | 250 | 629 | ↑ -379 |
| car phone holder mount | 520 | 881 | ↑ -361 |
| monitor stand | 597 | 958 | ↑ -361 |
| iphone charging cords | 406 | 758 | ↑ -352 |
| mouse pads | 433 | 780 | ↑ -347 |
| fly trap | 518 | 175 | ↓ 343 |
| skechers shoes for women | 700 | 361 | ↓ 339 |
| gaming chairs | 482 | 151 | ↓ 331 |
| iphone 8 case | 428 | 98 | ↓ 330 |
| fall decor | 150 | 477 | ↑ -327 |
| football cleats | 685 | 998 | ↑ -313 |
| pulse oximeter | 671 | 984 | ↑ -313 |
| pencil pouch | 154 | 459 | ↑ -305 |
| birkenstock sandals women | 282 | 585 | ↑ -303 |
| airpods pro case | 973 | 671 | ↓ 302 |
| lace front wigs human hair | 456 | 755 | ↑ -299 |
| squishmallow | 52 | 347 | ↑ -295 |
| headphones for kids | 517 | 811 | ↑ -294 |
| zinc | 345 | 635 | ↑ -290 |
| jansport | 640 | 930 | ↑ -290 |
| litter box | 916 | 627 | ↓ 289 |
| pit viper sunglasses | 748 | 460 | ↓ 288 |
| back to school supplies | 232 | 518 | ↑ -286 |
| beach tent | 772 | 488 | ↓ 284 |
| jumpsuits for women | 256 | 538 | ↑ -282 |
| nike shoes women | 492 | 213 | ↓ 279 |
| pencil box | 414 | 691 | ↑ -277 |
| kn95 mask | 432 | 707 | ↑ -275 |
Brands
Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).
The analysis is independent of the search frequency rank.
Top brands
| Count | |
|---|---|
| Amazon Basics | 10027 |
| Nike | 5870 |
| Apple | 5582 |
| adidas | 3871 |
| 365 by Whole Foods Market | 3409 |
| Amazon Essentials | 3316 |
| Hanes | 2934 |
| LEGO | 2922 |
| HP | 2908 |
| Amazon | 2833 |
| Under Armour | 2699 |
| SAMSUNG | 2680 |
| Funko | 2679 |
| Generic | 2500 |
| DEWALT | 1994 |
| Nintendo | 1966 |
| Samsung Electronics | 1777 |
| Bedsure | 1764 |
| Intex | 1690 |
| Sony | 1687 |
Winners
Here are the brands with the biggest gains.
| # Keywords CW 31 | # Keywords CW 30 | Delta | |
|---|---|---|---|
| Amazon Basics | 10027 | 8780 | 1247 |
| Amazon Essentials | 3316 | 2703 | 613 |
| Nike | 5870 | 5262 | 608 |
| adidas | 3871 | 3450 | 421 |
| LEGO | 2922 | 2574 | 348 |
| Under Armour | 2699 | 2424 | 275 |
| Solimo | 1204 | 958 | 246 |
| Five Star | 787 | 542 | 245 |
| The Children's Place | 667 | 477 | 190 |
| ORIbox | 252 | 75 | 177 |
| JanSport | 994 | 829 | 165 |
| Hanes | 2934 | 2770 | 164 |
| Texas Instruments | 488 | 333 | 155 |
| French Toast | 519 | 365 | 154 |
| Funko | 2679 | 2528 | 151 |
| AVERY | 868 | 731 | 137 |
| Generic | 2500 | 2367 | 133 |
| Concacaf | 134 | 8 | 126 |
| Arae | 274 | 151 | 123 |
| Crayola | 1557 | 1435 | 122 |
Losers
Here are the brands with the biggest losses.
| # Keywords CW 31 | # Keywords CW 30 | Delta | |
|---|---|---|---|
| Intex | 1690 | 2032 | -342 |
| Romwe | 537 | 756 | -219 |
| SheIn | 728 | 935 | -207 |
| Apple | 5582 | 5712 | -130 |
| Speedo | 552 | 681 | -129 |
| Nintendo | 1966 | 2090 | -124 |
| Ecrocoo | 49 | 172 | -123 |
| Cuisinart | 994 | 1115 | -121 |
| ZTANPS | 47 | 166 | -119 |
| BALEAF | 401 | 517 | -116 |
| Lasko | 313 | 424 | -111 |
| OtterBox | 1503 | 1611 | -108 |
| Ring | 971 | 1077 | -106 |
| Toshiba | 306 | 409 | -103 |
| Bedsure | 1764 | 1863 | -99 |
| Kanu Surf | 360 | 458 | -98 |
| PetSafe | 778 | 874 | -96 |
| Signature by Levi Strauss & Co. Gold Label | 269 | 364 | -95 |
| Sony | 1687 | 1782 | -95 |
| Dokotoo | 182 | 275 | -93 |
Products
Products that appear most often
Here the top products that appear most often in the search term report.
| Product | Count |
|---|---|
| Gildan Men's Crew T-Shirts, Mu (B091FNSFN1) | 281 |
| Matein Travel Laptop Backpack, (B06XZTZ7GB) | 231 |
| Insignia NS-32DF310NA19 32-inc (B07FPP6TB5) | 207 |
| Crocs Men's and Women's Classi (B09BBT7T3P) | 204 |
| Apple 20W USB-C Power Adapter (B08L5M9BTJ) | 203 |
| Apple AirPods Pro (B07ZPC9QD4) | 196 |
| EnerPlex 3-Ply Reusable Face M (B088C2WD5F) | 193 |
| Apple AirPods with Charging Ca (B07PXGQC1Q) | 190 |
| KATCHY Indoor Insect and Flyin (B07B6RZP4H) | 188 |
| Amazon Essentials Disney Star (B08818MWTR) | 185 |
| Blink Mini – Compact indoor pl (B07X6C9RMF) | 169 |
| Beckham Hotel Collection Bed P (B01LYNW421) | 164 |
| TCP Global Salon World Safety (B08FXLVHTY) | 163 |
| Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK) | 160 |
| Homedics Relaxation Indoor Tab (B000QTUJXS) | 153 |
| Lemedy Women Padded Sports Bra (B07TVJ1BZ4) | 152 |
| Amazon eGift Card (B004LLIKVU) | 150 |
| Seagate Portable 2TB External (B07CRG94G3) | 150 |
| SUUKSESS Women Wrap Bikini Set (B082PNCS7M) | 149 |
| Small Bathroom Storage Corner (B074ZHCLMD) | 145 |
Winners
These products appear significantly more often in the search term report compared to the previous week:
| Product | Delta |
|---|---|
| Crocs Men's and Women's Classi (B09BBT7T3P) | 121 |
| 100PCS 3 ply black disposable (B08C7HDF1F) | 92 |
| EnerPlex Never-Leak Queen Air (B07S4817B7) | 84 |
| Insignia NS-32DF310NA19 32-inc (B07FPP6TB5) | 78 |
| MIHOLL Women’s Long Sleeve Top (B0823GSY2X) | 76 |
| Crayola Kids Face Mask - 5 Reu (B08B2P2736) | 69 |
| AIHOU 50PC Kids Butterfly Disp (B08LL8H78D) | 69 |
| SupplyAID RRS-KN95-5PK KN95 Pr (B086JD7TKZ) | 52 |
| Amazon Basics Plastic 3 Hole P (B07K91VP1Y) | 51 |
| KN95 Face Mask, Black KN95 Mas (B08V4TJGRQ) | 49 |
| Ontel Arctic Pure Air Cooler (B08SGFJ2PL) | 49 |
| EnerPlex 3-Ply Reusable Face M (B088C2WD5F) | 48 |
| VWIWV Women's Bodycon Buckle H (B07PKLV6DX) | 47 |
| MedicPro N95 Mask NIOSH Approv (B08VRSJBJQ) | 47 |
| LoVnely Women Sexy Hollow Out (B07XCPDPXQ) | 47 |
| Amazon Basics 5-Shelf Adjustab (B018YLFJX4) | 47 |
| Furinno 5-Cube Open Shelf, Whi (B074NH61RT) | 46 |
| Hotodeal KN95 Face Mask 20 PCS (B08V8M6ZYG) | 45 |
| Y- STOP Hammock Chair Hanging (B07DW7RYD3) | 45 |
| 5 Pack Wristband for Airtag, (B0966PZTXK) | 44 |
Losers
These products appeared significantly less frequently compared to the previous week:
| Product | Delta |
|---|---|
| adidas Unisex-Child Grand Cour (B09748V71K) | -107 |
| Crocs Men's and Women's Duet S (B005GCCJME) | -88 |
| Kids Face Mask Disposable Blac (B08JQGT332) | -71 |
| JISULIFE Portable Neck Fan, Ha (B08911JGGW) | -62 |
| Rove R2- 4K Dash Cam Built in (B074JT3698) | -61 |
| Face Mask,Pack of 50 Disposabl (B08FSVQBV9) | -61 |
| Luna Rechargeable Personal Wan (B07YVQC4DR) | -60 |
| Samsung Galaxy S20 FE 5G | Fac (B08FYTRF6J) |
| ZTANPS Face Mask,Pack of 50 Bl (B08FYBS2XW) | -58 |
| SteamedBun Ita Bag Heart Japan (B07C84TFTF) | -57 |
| Zober Non-Slip Velvet Hangers (B01IRHUV6A) | -53 |
| Toshiba 43LF421U21 43-inch Sma (B086VR9J8Q) | -51 |
| Balance From Puzzle Exercise M (B013A4ATCQ) | -51 |
| Ortho Home Defense Insect Kill (B01N7KSXHX) | -49 |
| EnerPlex Never-Leak Twin Air M (B07S47WD1Y) | -48 |
| Multiple Colour KN95 Face Mask (B08NPXHRL2) | -47 |
| Mini Camera WiFi Wireless Came (B097162P4K) | -45 |
| B2prity Women's Monokini Front (B07QLQ2LB9) | -45 |
| Carhartt Men's K87 Workwear Sh (B092WLYLCY) | -45 |
| Frigidaire Mini Portable Compa (B07KZLJ7PB) | -44 |
Newcomer
The following products did not appear in the previous week.
| Product | # searchterms | Best rank |
|---|---|---|
| BalanceFrom Puzzle Exercise Ma (B09BPGD69X) | 104 | 3619 |
| adidas Unisex-Child Questar Fl (B08TK19DQ2) | 97 | 2242 |
| ApePal 5-Layer Disposable KN95 (B08PV1LK5G) | 94 | 375 |
| Fruit of the Loom Women's Spag (B09BL9Z1KD) | 63 | 344 |
| Witchcraft Supplies Box for Wi (B08XPRY9VZ) | 53 | 4844 |
| Yeshire Women's Bodycon Bag Bu (B07RJ2SP9Y) | 53 | 3081 |
| Samsung Galaxy S20 FE 5G | Fac (B08FYV4ZZ8) | 47 |
| KN95 Face Mask 25 Pack, Filter (B08JQNGX19) | 39 | 14974 |
| FURTALK Womens Beach Sun Straw (B096W4Q9H7) | 37 | 1659 |
| Gildan Men's Ultra Cotton T-Sh (B09BZ8S9MQ) | 35 | 6802 |
| Arae Stretchy Adjustable Watch (B092H9Q7KY) | 34 | 5321 |
| Amazon Essentials Disney Star (B08DF673PC) | 33 | 11063 |
| 50 Pcs Dusty Rose Disposable F (B08MW2ZK59) | 32 | 12008 |
| MIAODAM Face Mask Lanyards, Ma (B095HBXY9F) | 32 | 731 |
| Crocs Men's and Women's Bistro (B097PGC3JY) | 30 | 2566 |
| Carhartt Men's K87 Workwear Po (B07SBGYVQQ) | 29 | 1648 |
| Graco Premium Foam Crib and To (B010S7VZI0) | 28 | 3523 |
| Crocs Kids' Handle It Graphic (B01N9JXMOL) | 27 | 14013 |
| Kids KN95 Masks 50 Pack, 5 Lay (B08Q8HVBL7) | 26 | 2510 |
| Hands Free Masterbrators for M (B09BB9HJZF) | 26 | 2784 |
You want to run your own analytics for your brand, products or keywords?
Register in 2 minutes for the free 14-day trial and analyze your brand. Start free trial now.
