We took a closer look at the Amazon Search Term Report data for calendar weeks 29 (07/18/2021 - 07/24/2021) and 28 (07/11/2021 - 07/17/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.
Search terms
Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.
Here are the Top 20 search terms with the change from the previous week:
Searchterm | Rank curr. | Rank prev. | Change |
---|---|---|---|
iphone 11 case | 1 | 7 | ↑ -6 |
pop it | 2 | 1 | ↓ 1 |
iphone 12 pro max case | 3 | 4 | ↑ -1 |
apple watch band | 4 | 9 | ↑ -5 |
iphone | 5 | 3 | ↓ 2 |
bluetooth headphones | 6 | 2 | ↓ 4 |
dresses | 7 | 10 | ↑ -3 |
earbuds | 8 | 5 | ↓ 3 |
fidget toys | 9 | 6 | ↓ 3 |
desk | 10 | 12 | ↑ -2 |
fidget packs | 11 | 8 | ↓ 3 |
crocs | 12 | 11 | ↓ 1 |
shein | 13 | 194 | ↑ -181 |
ps5 | 14 | 16 | ↑ -2 |
laptop | 15 | 18 | ↑ -3 |
backpacks | 16 | 31 | ↑ -15 |
apple | 17 | 13 | ↓ 4 |
water bottles | 18 | 17 | ↓ 1 |
power bank | 19 | 14 | ↓ 5 |
car accessories | 20 | 19 | ↓ 1 |
Top 25 new entrants
Here we see the search terms that were not present last week.
New searchterms | Rank curr. |
---|---|
amazoncom | 792 |
double wall stainless steel stemless insulated wine 12oz, durable insulated coffee mug, for champaign, cocktail, beer, office | 1730 |
usb charging station dock - 6-port - fast charge docking station for multiple devices - multi device charger organizer - compatible with apple ipad iphone and android cell phone and tablet b098dvdzlz | 3446 |
fire kids edition tablet | 3746 |
ailevant heatless curler | 5317 |
donda | 5746 |
iron maiden senjutsu | 6473 |
dresses for curvy women with belly | 7541 |
lightning cable, air-j lightning cable iphone charger cable apple mfi certified iphone 12 11 pro xs max xr x 8 7 plus ipad cable usb fast car charger b09517yj41 | 7619 |
lcd writing board graffiti board color with screen lock erasable graffiti drawing board electronic writing board home school office writing board learning educational toy gift travel car drawing board | 7733 |
kaiwei iphone case soft slim shockproof phone case designed for iphone 12 case, designed for iphone 12 pro case, 6.1 inch iphone protective case b098c1vj6b | 7771 |
air-j apple lightning cable iphone charger cable apple mfi certified iphone charger cable 12 11 pro xs max xr x ipad charging cable fast usb chargers b095yc5zc3 | 7774 |
iphone charger, kaiwei lightning cable iphone charger cable apple mfi certified iphone 12 11 pro xs max xr x 8 7 plus ipad cable usb fast car charger b096bjxp91 | 7782 |
lightning cable apple mfi certified kaiwei apple iphone charger lightning cable iphone 12 11 pro xs max xr x 8 plus ipad cable usb fast car charger b096bkqmg6 | 7785 |
sarpatta parambarai | 8060 |
shein store | 10156 |
erke | 10468 |
turbo fan shower head | 11541 |
chief wahoo | 12037 |
bucks championship shirt | 12817 |
cold brew on tap | 13120 |
propeller shower head | 13938 |
kamp-rite tent cot | 14654 |
goo goo tape in hair extensions human hair | 14938 |
how it ends | 15009 |
Top 25 dropouts
Here you can find the search terms that were present in the previous week, but no longer appear in the current week.
To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.
Lost searchterms | Rank prev. |
---|---|
masion tablecloth | 4263 |
halter dresses for women summer | 5860 |
mens swim trunks with liner | 7218 |
pool floats lounger | 8144 |
graduation party supplies 2021 | 8463 |
pixel 6 case | 9147 |
luau outfit for women | 10547 |
swim suits, women one piece | 12035 |
raybans mens glasses | 13274 |
womens tennis shoe | 14032 |
phoenix suns shirts | 14535 |
shoe rack organizer closet | 14913 |
body cameras | 15796 |
linen dresses for women summer | 16303 |
womens dresses for wedding guest summer | 18058 |
stella and chewy freeze dried dog food | 18440 |
king bed frames with headboard | 19264 |
google pixel 6 case | 20467 |
teddy bears stuffed animals | 23925 |
free hong kong | 24185 |
gold chain necklaces for women | 25478 |
muck boots men | 26515 |
samsung s21 fe screen protector | 27112 |
fanny packs for women waterproof | 27334 |
birthday sashes for women | 27660 |
Top 50 Winners
Here are the search terms that entered the Top 1,000 with the biggest change.
Searchterm | Rank CW 29 | Rank CW 28 | Delta |
---|---|---|---|
muddy bites | 774 | 115,785 | -115,011 |
paraguard parasite cleanse for humans | 576 | 44,271 | -43,695 |
olympics | 405 | 34,297 | -33,892 |
popsockets | 882 | 10,504 | -9,622 |
jansport backpack for teen girls | 977 | 7,325 | -6,348 |
flip flops for women | 532 | 6,414 | -5,882 |
old | 465 | 6,174 | -5,709 |
swimsuit coverup for women | 499 | 4,613 | -4,114 |
paraguard | 699 | 4,426 | -3,727 |
closet organizers and storage | 677 | 4,194 | -3,517 |
n95 masks for virus protection made in usa | 612 | 4,095 | -3,483 |
iphone 12 pro screen protector | 703 | 4,160 | -3,457 |
bodycon dresses for women | 687 | 4,083 | -3,396 |
security camera | 773 | 4,104 | -3,331 |
power | 857 | 4,145 | -3,288 |
slippers for women | 897 | 4,066 | -3,169 |
pit viper sunglasses | 959 | 4,007 | -3,048 |
ring camera | 619 | 3,457 | -2,838 |
waterproof phone pouch | 954 | 3,624 | -2,670 |
ted lasso | 960 | 3,473 | -2,513 |
fanny pack for women fashionable | 898 | 3,372 | -2,474 |
tents for camping | 979 | 3,344 | -2,365 |
jackass | 812 | 2,939 | -2,127 |
n95 | 963 | 3,022 | -2,059 |
phone mount for car | 692 | 2,591 | -1,899 |
wedding guest dresses for women | 175 | 1,809 | -1,634 |
water shoes men | 839 | 2,363 | -1,524 |
starz | 688 | 2,200 | -1,512 |
womens swimsuits | 793 | 2,226 | -1,433 |
bathing suit for women | 229 | 1,656 | -1,427 |
extension cord | 697 | 2,105 | -1,408 |
dresser for bedroom | 424 | 1,817 | -1,393 |
headband wig human hair | 827 | 2,046 | -1,219 |
ceiling fan with lights | 801 | 2,011 | -1,210 |
samsung galaxy s21 + case | 512 | 1,700 | -1,188 |
sexy dress | 566 | 1,704 | -1,138 |
mattress topper | 611 | 1,735 | -1,124 |
weighted blanket | 553 | 1,617 | -1,064 |
full face snorkel mask | 891 | 1,825 | -934 |
projector screen | 993 | 1,871 | -878 |
closet storage | 657 | 1,534 | -877 |
king bed frame | 816 | 1,687 | -871 |
blackhead remover | 992 | 1,843 | -851 |
iphone 11 screen protector | 215 | 1,021 | -806 |
motorcycle helmets | 947 | 1,742 | -795 |
milwaukee tools | 585 | 1,346 | -761 |
license plate covers & frames | 841 | 1,597 | -756 |
toilet paper holder | 635 | 1,379 | -744 |
alarm clock | 472 | 1,168 | -696 |
bluetooth earbuds | 923 | 1,607 | -684 |
Top 50 Losers
Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.
Searchterm | Rank CW 29 | Rank CW 28 | Delta |
---|---|---|---|
graphic tees women | 56350 | 902 | 55,448 |
apple watch bands 38mm for women | 34718 | 876 | 33,842 |
chlorine pool tablets | 28189 | 758 | 27,431 |
sports bra pack | 26663 | 954 | 25,709 |
bathing suits for women tummy control | 18588 | 861 | 17,727 |
pit viper sunglasses for men | 17726 | 723 | 17,003 |
steering wheel covers | 14990 | 593 | 14,397 |
adidas womens shoes | 10857 | 872 | 9,985 |
yoga mats | 10171 | 582 | 9,589 |
fake nose rings | 10071 | 895 | 9,176 |
wedding guest dresses | 7597 | 365 | 7,232 |
one piece bathing suits for women | 7637 | 865 | 6,772 |
plus size swimsuit | 6178 | 804 | 5,374 |
smart plug | 5052 | 540 | 4,512 |
coffee tables | 3995 | 294 | 3,701 |
samsung galaxy s21 case | 4380 | 782 | 3,598 |
wireless keyboard and mouse combo | 4236 | 739 | 3,497 |
cuban flag | 4034 | 587 | 3,447 |
fidget packs under 10 dollars | 4355 | 948 | 3,407 |
security cameras | 3625 | 324 | 3,301 |
macbook air 13 inch case | 3997 | 921 | 3,076 |
one piece swimsuit | 3252 | 286 | 2,966 |
nintendo switch oled | 3001 | 385 | 2,616 |
phone holder for car | 2884 | 571 | 2,313 |
steam deck | 3052 | 748 | 2,304 |
office chairs | 2873 | 596 | 2,277 |
swimming suit for women | 2511 | 430 | 2,081 |
iphone xr phone case | 2205 | 247 | 1,958 |
fidget packs under 20 dollars | 2720 | 849 | 1,871 |
closet organizer | 1886 | 182 | 1,704 |
toilet bowl cleaner | 2521 | 966 | 1,555 |
shark | 2173 | 678 | 1,495 |
massage gun for athletes | 2429 | 941 | 1,488 |
bathing suit cover up for women | 1985 | 633 | 1,352 |
headband wig | 1900 | 583 | 1,317 |
hoverboard | 1896 | 616 | 1,280 |
king size bed frame | 1785 | 588 | 1,197 |
ottomans | 1921 | 799 | 1,122 |
bathing suit | 1782 | 704 | 1,078 |
leverage redemption | 1897 | 856 | 1,041 |
unforgotten | 1908 | 868 | 1,040 |
shark week | 1460 | 420 | 1,040 |
extension cords | 1860 | 880 | 980 |
beads for jewelry making | 1856 | 934 | 922 |
magnetic eyelash kit | 1882 | 991 | 891 |
pools | 1659 | 797 | 862 |
the tomorrow war | 1628 | 829 | 799 |
hammocks | 1446 | 653 | 793 |
womens shorts for summer | 1365 | 579 | 786 |
nmn | 1745 | 964 | 781 |
Top 50 movers / shakers
These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.
Searchterm | Rank CW 29 | Rank CW 28 | Delta |
---|---|---|---|
swimsuit cover up | 837 | 137 | ↓ 700 |
womens summer dresses | 755 | 74 | ↓ 681 |
sexy lingerie for women naughty for sex | 903 | 325 | ↓ 578 |
laptops | 683 | 111 | ↓ 572 |
womens bathing suit | 949 | 403 | ↓ 546 |
summer outfits for women | 866 | 372 | ↓ 494 |
wireless headphones | 680 | 202 | ↓ 478 |
backpacks for school | 358 | 827 | ↑ -469 |
airpod pro case | 295 | 742 | ↑ -447 |
fans | 946 | 514 | ↓ 432 |
yoga mat | 210 | 638 | ↑ -428 |
steering wheel cover | 302 | 712 | ↑ -410 |
apple watch charger | 578 | 983 | ↑ -405 |
kids headphones | 315 | 699 | ↑ -384 |
mens swim trunk | 447 | 814 | ↑ -367 |
bar stools | 606 | 973 | ↑ -367 |
classroom decor | 592 | 958 | ↑ -366 |
peacock | 474 | 837 | ↑ -363 |
patio set | 670 | 309 | ↓ 361 |
bed frames | 501 | 857 | ↑ -356 |
amz prime | 790 | 438 | ↓ 352 |
clear backpack | 541 | 891 | ↑ -350 |
masks disposable | 260 | 601 | ↑ -341 |
leverage | 811 | 474 | ↓ 337 |
backpacks for girls | 88 | 424 | ↑ -336 |
n95 mask | 52 | 384 | ↑ -332 |
mousepad | 840 | 512 | ↓ 328 |
vegetable chopper | 865 | 539 | ↓ 326 |
hat | 856 | 545 | ↓ 311 |
power rangers | 659 | 965 | ↑ -306 |
iphone 11 phone case | 607 | 304 | ↓ 303 |
gel blaster | 789 | 486 | ↓ 303 |
kids backpack | 630 | 916 | ↑ -286 |
dash cam | 364 | 649 | ↑ -285 |
purses and handbags | 341 | 625 | ↑ -284 |
bookshelf | 669 | 951 | ↑ -282 |
peel and stick wallpaper | 593 | 317 | ↓ 276 |
iphone charger cable | 194 | 467 | ↑ -273 |
pill organizer | 644 | 915 | ↑ -271 |
pocket knife | 727 | 997 | ↑ -270 |
tankini bathing suits for women | 894 | 626 | ↓ 268 |
iphone 12 mini case | 696 | 960 | ↑ -264 |
binder | 627 | 890 | ↑ -263 |
hammock | 392 | 654 | ↑ -262 |
compression socks for women | 367 | 629 | ↑ -262 |
summer tops for women | 583 | 326 | ↓ 257 |
dog leash | 488 | 745 | ↑ -257 |
patio furniture | 178 | 432 | ↑ -254 |
coffee maker | 296 | 550 | ↑ -254 |
water balloons | 621 | 873 | ↑ -252 |
Brands
Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).
The analysis is independent of the search frequency rank.
Top brands
Count | |
---|---|
Amazon Basics | 10033 |
Apple | 5823 |
Nike | 4927 |
365 by Whole Foods Market | 3439 |
adidas | 3257 |
HP | 2989 |
Hanes | 2963 |
Amazon | 2916 |
SAMSUNG | 2864 |
Funko | 2578 |
LEGO | 2505 |
Amazon Essentials | 2428 |
Intex | 2302 |
Nintendo | 2173 |
Generic | 2155 |
Under Armour | 2147 |
DEWALT | 1992 |
Bedsure | 1904 |
Samsung Electronics | 1863 |
Sony | 1739 |
Winners
Here are the brands with the biggest gains.
# Keywords CW 29 | # Keywords CW 28 | Delta | |
---|---|---|---|
Apple | 5823 | 5590 | 233 |
produce aisle | 894 | 696 | 198 |
JanSport | 664 | 466 | 198 |
Amazon Essentials | 2428 | 2246 | 182 |
Arae | 246 | 80 | 166 |
Wanwane | 160 | 15 | 145 |
Nike | 4927 | 4786 | 141 |
Crayola | 1327 | 1194 | 133 |
MEROKEETY | 288 | 176 | 112 |
3M | 840 | 733 | 107 |
AVERY | 616 | 513 | 103 |
EnerPlex | 255 | 157 | 98 |
New Era | 410 | 316 | 94 |
Amazon Collection | 340 | 247 | 93 |
Romwe | 688 | 595 | 93 |
SweatyRocks | 1040 | 950 | 90 |
adidas | 3257 | 3173 | 84 |
Five Star | 420 | 337 | 83 |
Simple Joys by Carter's | 1008 | 925 | 83 |
Bedsure | 1904 | 1823 | 81 |
Losers
Here are the brands with the biggest losses.
# Keywords CW 29 | # Keywords CW 28 | Delta | |
---|---|---|---|
Amazon Basics | 10033 | 10244 | -211 |
Produce (Brands May Vary) | 700 | 910 | -210 |
Crocs | 1477 | 1648 | -171 |
LEGO | 2505 | 2656 | -151 |
Intex | 2302 | 2435 | -133 |
DEWALT | 1992 | 2117 | -125 |
Neutrogena | 1089 | 1212 | -123 |
Kanu Surf | 572 | 683 | -111 |
Anstoy | 81 | 188 | -107 |
Nintendo | 2173 | 2271 | -98 |
POWLAKEN | 6 | 101 | -95 |
Funko | 2578 | 2672 | -94 |
Columbia | 979 | 1072 | -93 |
Naggoo | 46 | 130 | -84 |
Conico | 5 | 89 | -84 |
Maidenform | 262 | 342 | -80 |
LG | 1065 | 1145 | -80 |
Amazon | 2916 | 2995 | -79 |
HP | 2989 | 3066 | -77 |
MBYY | 48 | 124 | -76 |
Products
Products that appear most often
Here the top products that appear most often in the search term report.
Product | Count |
---|---|
Gildan Men's Crew T-Shirts, Mu (B091FNSFN1) | 290 |
KATCHY Indoor Insect and Flyin (B07B6RZP4H) | 235 |
Apple AirPods Pro (B07ZPC9QD4) | 224 |
Crocs Men's and Women's Duet S (B005GCCJME) | 219 |
Apple 20W USB-C Power Adapter (B08L5M9BTJ) | 218 |
Apple AirPods with Charging Ca (B07PXGQC1Q) | 193 |
SUUKSESS Women Wrap Bikini Set (B082PNCS7M) | 186 |
Blink Mini – Compact indoor pl (B07X6C9RMF) | 181 |
Hanes Men's ComfortSoft Short (B07KCN4G6T) | 180 |
Lemedy Women Padded Sports Bra (B07TVJ1BZ4) | 180 |
Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK) | 171 |
VIFUUR Water Sports Shoes Bare (B07JPYSNDP) | 165 |
Birkenstock Unisex Arizona Ess (B07FBPRN8Y) | 163 |
Matein Travel Laptop Backpack, (B06XZTZ7GB) | 157 |
Insignia NS-32DF310NA19 32-inc (B07FPP6TB5) | 151 |
Homedics Relaxation Indoor Tab (B000QTUJXS) | 151 |
B2prity Women's Monokini Front (B07QLQ2LB9) | 150 |
Amazon eGift Card (B004LLIKVU) | 146 |
Seagate Portable 2TB External (B07CRG94G3) | 146 |
BENGOO G9000 Stereo Gaming Hea (B01H6GUCCQ) | 144 |
Winners
These products appear significantly more often in the search term report compared to the previous week:
Product | Delta |
---|---|
Kids Face Mask Disposable Blac (B08JQGT332) | 77 |
Mac Sports WTC-111 Outdoor Uti (B00BUUUIGK) | 67 |
INSIGNIA NS-65DF710NA21 65-inc (B08CVTKRJG) | 55 |
Breast Lift Tape for Lift & Fa (B08DJD5QVR) | 52 |
Apple AirPods Pro (B07ZPC9QD4) | 52 |
Zahler ParaGuard, Advanced Dig (B016LBZSDK) | 50 |
Shinco 8,000 BTU Portable Air (B07HR5CN7G) | 48 |
EnerPlex Dual Pump Luxury Twin (B07S2468WY) | 48 |
Bedsure Tufted Duvet Cover Set (B08CXRHJZD) | 46 |
Nike Men's Hi-Top Sneakers, Wo (B01EVMOFWG) | 44 |
adidas Women's Cloudfoam Pure (B08FSVL4SQ) | 44 |
Honeywell HT-900 TurboForce Ai (B001R1RXUG) | 42 |
BISSELL Cleanview Swivel Pet U (B07F6N3RT6) | 42 |
Tropicana 100% Juice 3-flavor (B06Y451LXL) | 40 |
Hoover Spotless Portable Carpe (B01KIMOEW4) | 39 |
12 Pack Shoe Storage Boxes, Cl (B08FRR2YSN) | 38 |
IntestinePro Intestine Support (B00TET0MS8) | 38 |
Gel Ball Blaster - JFIEEI Elec (B0953957P8) | 38 |
Blooming Jelly Womens White Dr (B08RNDY4FS) | 37 |
THERMOS FUNTAINER F4101 Stainl (B00DAPQT3O) | 37 |
Losers
These products appeared significantly less frequently compared to the previous week:
Product | Delta |
---|---|
Anstoy Electric with Gel Ball (B0821C1KK2) | -90 |
Fruit of the Loom Men's Coolzo (B096KKR87M) | -79 |
Ontel Arctic Pure Air Cooler (B08SGFJ2PL) | -71 |
Powlaken Wireless Charging Sta (B07YY3SDHM) | -67 |
iPhone Charger,5 Pack (6 FT) M (B08L7BS9LW) | -65 |
Baby Wipes, Pampers Sensitive (B00FMWWN6U) | -57 |
Furinno 5-Cube Open Shelf, Whi (B074NH61RT) | -57 |
10 Pack Shoe Storage Boxes, Cl (B08YKD2XHL) | -56 |
Optimum Nutrition Gold Standar (B000QSNYGI) | -53 |
KIRUNDO 2021 Women’s Summer Mi (B082KJDYLH) | -50 |
Coleman Sundome Tent (B07ZLDX9D6) | -49 |
JBL FLIP 4 - Waterproof Portab (B01MSYQWNY) | -47 |
Witchcraft Supplies Box for Wi (B08XPRY9VZ) | -46 |
Naggoo Women's Summer Wrap V N (B07SNQBZYK) | -45 |
Amazon Basics 3-Shelf Adjustab (B01LWP8AL2) | -44 |
SAND MINE Reversible Mats, Pla (B08NSXMKDN) | -44 |
Gildan Men's Ultra Cotton Adul (B0851JB9TG) | -42 |
RUNNING GIRL Sports Bra for Wo (B08SLNT168) | -41 |
Rubbermaid Classic 13G Classic (B07VSH8FF4) | -39 |
Crocs Baya (B01MU2B5JY) | -38 |
Newcomer
The following products did not appear in the previous week.
Product | # searchterms | Best rank |
---|---|---|
Fruit of the Loom Men's Coolzo (B099XKP88N) | 75 | 400 |
Carhartt Men's K87 Workwear Sh (B092WLYLCY) | 46 | 1564 |
Black Face Mask,100pcs Disposa (B08GSNTTNR) | 44 | 159 |
Castor Oil (2oz) USDA Certifie (B01NALN8Q9) | 42 | 2448 |
CCidea Lunch Bag For Men & Wom (B07SHSYJJN) | 38 | 101 |
Sectional Sofa Ottoman Set 6 S (B0992P8QPD) | 37 | 2841 |
18 Piece Men's Complete Golf C (B073XGGFGN) | 37 | 2664 |
BlissLights Sky Lite - LED Las (B08FRQQ7VM) | 36 | 1208 |
Blackhead Remover Pore Vacuum, (B088D15P73) | 34 | 25955 |
100% Waterproof Rose Flower St (B099QVJPM6) | 33 | 2756 |
Anker 6ft Premium Nylon Lightn (B07D9C8NP2) | 30 | 9474 |
Samsung Galaxy S20 FE 5G | Fac (B08FYV4ZZ8) | 27 |
Earbuds Headphones Wired Headp (B097RN3PYB) | 27 | 15263 |
Peds womens Essential Low Cut (B099PFHDMN) | 27 | 6223 |
WORX WG163.9 GT 3.0 20V PowerS (B01DGPH8M8) | 26 | 12963 |
Reạlistic Ðịdlọ for Women - Ðị (B0994DGR29) | 25 | 2294 |
Personal Fan Portable Waist Cl (B089DKXF7P) | 24 | 5842 |
Female Rose Sucking Tops and c (B099FLC2XC) | 24 | 37773 |
8 Inch Reạlistic Ðịldọ for Beg (B098SPCM7W) | 24 | 47 |
Actloe Women Floral Blouson Pr (B07R396C3C) | 23 | 26440 |
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