We took a closer look at the Amazon Search Term Report data for calendar weeks 27 (07/04/2021 - 07/10/2021) and 26 (06/27/2021 - 07/03/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.
Search terms
Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.
Here are the Top 20 search terms with the change from the previous week:
| Searchterm | Rank curr. | Rank prev. | Change |
|---|---|---|---|
| pop it | 1 | 1 | ↓ 0 |
| bluetooth headphones | 2 | 3 | ↑ -1 |
| fidget toys | 3 | 6 | ↑ -3 |
| iphone | 4 | 4 | ↓ 0 |
| earbuds | 5 | 5 | ↓ 0 |
| iphone 12 pro max case | 6 | 9 | ↑ -3 |
| fidget packs | 7 | 7 | ↓ 0 |
| iphone 11 case | 8 | 19 | ↑ -11 |
| apple | 9 | 8 | ↓ 1 |
| apple watch band | 10 | 184 | ↑ -174 |
| desk | 11 | 13 | ↑ -2 |
| dresses | 12 | 15 | ↑ -3 |
| outdoor lights | 13 | 11 | ↓ 2 |
| crocs | 14 | 12 | ↓ 2 |
| power bank | 15 | 14 | ↓ 1 |
| laptop | 16 | 18 | ↑ -2 |
| water bottles | 17 | 29 | ↑ -12 |
| ps5 | 18 | 20 | ↑ -2 |
| car accessories | 19 | 27 | ↑ -8 |
| womens summer tops | 20 | 21 | ↑ -1 |
Top 25 new entrants
Here we see the search terms that were not present last week.
| New searchterms | Rank curr. |
|---|---|
| nintendo switch oled | 373 |
| switch oled | 2682 |
| splatter ball gun automatic | 4797 |
| infinity air trap | 6521 |
| splatter ball guns | 7694 |
| retro phone stand | 8908 |
| cooling vent | 9528 |
| air vent booster | 10770 |
| closed for storm | 10878 |
| comexim bra | 11372 |
| alligator loki | 11948 |
| nintendo switch oled screen | 12532 |
| pixel 6 pro case | 12980 |
| hallmark ornament | 12994 |
| infinity airtap | 13921 |
| splatter ball blaster | 14362 |
| saras | 15897 |
| asus zephyrus s17 | 15974 |
| bluetooth ear buds+ | 16626 |
| swimsuit coverups for women prime | 17407 |
| saras malayalam movie | 17473 |
| lovely dreams perfume by dime | 17947 |
| big brother 23 | 19223 |
| oled switch | 19267 |
| daddy handle soap dispensing handle | 19329 |
Top 25 dropouts
Here you can find the search terms that were present in the previous week, but no longer appear in the current week.
To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.
| Lost searchterms | Rank prev. |
|---|---|
| 4th of july shirts women | 59 |
| fourth of july outfit women | 269 |
| fourth of july shirts for women | 349 |
| fourth of july decorations outdoor | 1631 |
| fourth of july accessories | 2051 |
| swim suits, women tummy control | 2215 |
| july 4th decorations | 2851 |
| swamp cooler for room | 4236 |
| fourth of july party supplies | 4401 |
| plus size summer dress for women | 5514 |
| flip flop sandals for women | 5615 |
| womens 4th of july shirt | 6519 |
| fourth of july decorations for the home | 6584 |
| fans that blow cold air large room | 6677 |
| badminton sets for backyards | 7742 |
| spaghetti strap dresses for women | 8351 |
| straw hats women | 8359 |
| sundresses for women summer casual | 8360 |
| red one piece bathing suit for women | 8579 |
| outdoor rugs 9x12 for patios | 8633 |
| linen pants women summer | 8749 |
| fourth of july shirt | 9112 |
| womens fourth of july tops | 9136 |
| maternity dresses for summer | 9956 |
| 4th of july women | 10432 |
Top 50 Winners
Here are the search terms that entered the Top 1,000 with the biggest change.
| Searchterm | Rank CW 27 | Rank CW 26 | Delta |
|---|---|---|---|
| splatter ball gun | 109 | 24,099 | -23,990 |
| summer dress for women | 984 | 15,496 | -14,512 |
| iphone se 2020 case | 843 | 8,339 | -7,496 |
| samsung a02s case | 994 | 8,362 | -7,368 |
| black widow | 110 | 5,861 | -5,751 |
| samsung a32 5g case | 476 | 3,825 | -3,349 |
| one piece bathing suits for women | 204 | 3,483 | -3,279 |
| suitcases | 516 | 3,367 | -2,851 |
| gel blaster | 868 | 3,564 | -2,696 |
| leverage | 531 | 3,137 | -2,606 |
| dehumidifiers | 712 | 3,099 | -2,387 |
| cushionaire sandals women | 171 | 2,533 | -2,362 |
| vegetable chopper | 483 | 2,829 | -2,346 |
| iphone xr cases | 621 | 2,931 | -2,310 |
| soundbars for tv | 639 | 2,668 | -2,029 |
| sunglasses men | 566 | 2,383 | -1,817 |
| underworld | 938 | 2,493 | -1,555 |
| floor lamps | 651 | 2,179 | -1,528 |
| highlighters | 971 | 2,428 | -1,457 |
| tablets | 513 | 1,916 | -1,403 |
| electric toothbrush | 501 | 1,851 | -1,350 |
| plus size summer dresses | 504 | 1,830 | -1,326 |
| womens bathing suit | 682 | 1,980 | -1,298 |
| blackout curtains | 532 | 1,779 | -1,247 |
| shoes for woman | 570 | 1,790 | -1,220 |
| lunch bag women | 754 | 1,944 | -1,190 |
| sex toys for couples vibrating machine | 930 | 2,109 | -1,179 |
| ice cream maker | 507 | 1,635 | -1,128 |
| wedding guest dresses | 227 | 1,335 | -1,108 |
| external hard drives | 666 | 1,773 | -1,107 |
| high waisted swimsuits | 294 | 1,396 | -1,102 |
| airpod cases | 246 | 1,305 | -1,059 |
| maternity dresses for photoshoot | 804 | 1,813 | -1,009 |
| jewelry cleaner | 899 | 1,904 | -1,005 |
| dish drying rack | 555 | 1,546 | -991 |
| ice cube tray | 953 | 1,924 | -971 |
| dinnerware sets | 853 | 1,795 | -942 |
| monster high | 978 | 1,915 | -937 |
| gaming laptops | 644 | 1,569 | -925 |
| shark | 640 | 1,552 | -912 |
| kindle unlimited free books | 765 | 1,663 | -898 |
| iphone 12 pro max screen protector | 452 | 1,348 | -896 |
| sexually explicit content | 379 | 1,245 | -866 |
| bento box | 805 | 1,659 | -854 |
| shorts for women | 146 | 977 | -831 |
| jbl bluetooth speaker | 441 | 1,203 | -762 |
| space jam | 474 | 1,213 | -739 |
| air fryers | 412 | 1,146 | -734 |
| pop it fidget toy | 599 | 1,331 | -732 |
| compression socks | 461 | 1,183 | -722 |
Top 50 Losers
Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.
| Searchterm | Rank CW 27 | Rank CW 26 | Delta |
|---|---|---|---|
| 4th of july shirts for men | 400443 | 881 | 399,562 |
| 4th of july tank tops for women | 294445 | 73 | 294,372 |
| 4th of july party supplies | 264863 | 175 | 264,688 |
| swimsuits for curvy women | 59483 | 983 | 58,500 |
| bathing suit coverups for women | 55643 | 787 | 54,856 |
| apple watch bands 40mm for women | 52689 | 403 | 52,286 |
| one piece swimsuit for women | 50467 | 567 | 49,900 |
| swim cover up for women | 43287 | 430 | 42,857 |
| july 4th shirts for women | 38949 | 818 | 38,131 |
| sectional sofa #na | 38543 | 578 | 37,965 |
| plus size dresses for women | 35561 | 729 | 34,832 |
| 4th of july shirts | 33988 | 763 | 33,225 |
| one piece bathing suits | 30600 | 768 | 29,832 |
| 4th of july decorations | 30091 | 899 | 29,192 |
| american flag bikini | 24711 | 939 | 23,772 |
| high waisted bathing suit | 20358 | 648 | 19,710 |
| 4th of july accessories | 19226 | 716 | 18,510 |
| hey dudes womens | 18992 | 548 | 18,444 |
| iphone se case 2020 | 18000 | 933 | 17,067 |
| air conditioner window unit | 15537 | 891 | 14,646 |
| pit vipers sunglasses men | 14451 | 425 | 14,026 |
| nike shoes for men | 13868 | 417 | 13,451 |
| 4th of july shirts for women | 13659 | 529 | 13,130 |
| 4th of july outfits for women | 11258 | 568 | 10,690 |
| fourth of july | 10699 | 516 | 10,183 |
| flip flops women | 10414 | 696 | 9,718 |
| portable ac air conditioner | 7940 | 479 | 7,461 |
| room decor aesthetic | 7553 | 589 | 6,964 |
| lace front human hair wigs | 7336 | 834 | 6,502 |
| patriotic shirts for women | 6809 | 359 | 6,450 |
| sectional sofa | 6927 | 794 | 6,133 |
| shorts women | 5984 | 159 | 5,825 |
| wedges sandals for women | 6720 | 996 | 5,724 |
| flashlights | 5465 | 860 | 4,605 |
| high waisted bikini bottoms | 4505 | 528 | 3,977 |
| luggage set | 4478 | 559 | 3,919 |
| air conditioner for window | 3861 | 219 | 3,642 |
| prime day deals 2021 | 4198 | 940 | 3,258 |
| jbl speaker | 3554 | 462 | 3,092 |
| cheese grater | 3637 | 914 | 2,723 |
| water shoes for men | 3314 | 712 | 2,602 |
| 4th of july | 2628 | 68 | 2,560 |
| blackout curtain | 3173 | 655 | 2,518 |
| wedding guest dresses for women formal | 3430 | 927 | 2,503 |
| swim trunks for men | 3285 | 995 | 2,290 |
| mini air conditioner | 3179 | 890 | 2,289 |
| window air conditioners | 2956 | 739 | 2,217 |
| surge protector | 2726 | 744 | 1,982 |
| patio furniture sets | 2651 | 684 | 1,967 |
| american flag | 2434 | 572 | 1,862 |
Top 50 movers / shakers
These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.
| Searchterm | Rank CW 27 | Rank CW 26 | Delta |
|---|---|---|---|
| shorts for women | 146 | 977 | ↑ -831 |
| air conditioner portable | 788 | 22 | ↓ 766 |
| dehumidifier | 945 | 233 | ↓ 712 |
| independence day | 93 | 761 | ↑ -668 |
| one piece bathing suit for women tummy control | 817 | 286 | ↓ 531 |
| hey dudes | 396 | 913 | ↑ -517 |
| beach cover up | 910 | 396 | ↓ 514 |
| hey dudes mens | 887 | 375 | ↓ 512 |
| n95 mask | 931 | 422 | ↓ 509 |
| summer dresses for women 2021 | 622 | 118 | ↓ 504 |
| led strip lights | 283 | 775 | ↑ -492 |
| peacock tv | 981 | 490 | ↓ 491 |
| kiddie pool | 936 | 463 | ↓ 473 |
| flashlight | 417 | 888 | ↑ -471 |
| compression socks women | 717 | 251 | ↓ 466 |
| iphone 12 pro max phone case | 672 | 211 | ↓ 461 |
| plus size dress | 418 | 870 | ↑ -452 |
| samsung s21 case | 180 | 630 | ↑ -450 |
| pencil case | 473 | 920 | ↑ -447 |
| wireless keyboard | 940 | 494 | ↓ 446 |
| swimsuit cover up | 138 | 582 | ↑ -444 |
| tomorrow war | 449 | 871 | ↑ -422 |
| trampoline | 906 | 498 | ↓ 408 |
| hair accessories for women | 340 | 745 | ↑ -405 |
| swimsuit for women | 46 | 451 | ↑ -405 |
| coffee tables | 335 | 740 | ↑ -405 |
| above ground pool | 771 | 379 | ↓ 392 |
| laundry basket | 147 | 538 | ↑ -391 |
| hoverboard | 677 | 292 | ↓ 385 |
| area rug | 380 | 759 | ↑ -379 |
| loki | 573 | 947 | ↑ -374 |
| slip and slide | 827 | 454 | ↓ 373 |
| steering wheel cover | 659 | 288 | ↓ 371 |
| f | 986 | 622 | ↓ 364 |
| womens summer dresses | 200 | 557 | ↑ -357 |
| electric bike | 353 | 709 | ↑ -356 |
| folding table | 976 | 628 | ↓ 348 |
| portable air conditioner | 369 | 24 | ↓ 345 |
| queen bed frame | 655 | 984 | ↑ -329 |
| manifest | 710 | 383 | ↓ 327 |
| nike shoes women | 215 | 539 | ↑ -324 |
| school supplies | 213 | 534 | ↑ -321 |
| jaws | 608 | 925 | ↑ -317 |
| outdoor games | 977 | 664 | ↓ 313 |
| pool toys | 434 | 129 | ↓ 305 |
| switch | 637 | 942 | ↑ -305 |
| sprinkler | 826 | 524 | ↓ 302 |
| outdoor rugs | 524 | 825 | ↑ -301 |
| dish rack | 907 | 610 | ↓ 297 |
| bracelets | 697 | 991 | ↑ -294 |
Brands
Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).
The analysis is independent of the search frequency rank.
Top brands
| Count | |
|---|---|
| Amazon Basics | 10682 |
| Apple | 5699 |
| Nike | 4537 |
| 365 by Whole Foods Market | 3372 |
| SAMSUNG | 3147 |
| adidas | 2992 |
| Hanes | 2944 |
| Intex | 2921 |
| HP | 2878 |
| Amazon | 2875 |
| Funko | 2629 |
| LEGO | 2578 |
| Nintendo | 2199 |
| Amazon Essentials | 2100 |
| Generic | 2066 |
| DEWALT | 2018 |
| Under Armour | 1978 |
| Samsung Electronics | 1798 |
| Bedsure | 1767 |
| Sony | 1738 |
Winners
Here are the brands with the biggest gains.
| # Keywords CW 27 | # Keywords CW 26 | Delta | |
|---|---|---|---|
| AC Infinity | 331 | 162 | 169 |
| Nintendo | 2199 | 2042 | 157 |
| Bedsure | 1767 | 1611 | 156 |
| JanSport | 321 | 179 | 142 |
| Crayola | 1036 | 913 | 123 |
| CGK Unlimited | 475 | 356 | 119 |
| Anker | 1500 | 1395 | 105 |
| Disney | 1408 | 1312 | 96 |
| OEVES | 139 | 47 | 92 |
| CUPSHE | 477 | 391 | 86 |
| Utopia Bedding | 1033 | 948 | 85 |
| WuBeFine | 133 | 49 | 84 |
| Linenspa | 581 | 500 | 81 |
| The North Face | 307 | 227 | 80 |
| VTech | 608 | 529 | 79 |
| Bissell | 1347 | 1269 | 78 |
| Romwe | 474 | 396 | 78 |
| OXO | 1361 | 1288 | 73 |
| Cuisinart | 1203 | 1131 | 72 |
| mDesign | 858 | 789 | 69 |
Losers
Here are the brands with the biggest losses.
| # Keywords CW 27 | # Keywords CW 26 | Delta | |
|---|---|---|---|
| Amazon Essentials | 2100 | 2391 | -291 |
| Kanu Surf | 871 | 1141 | -270 |
| Lasko | 443 | 615 | -172 |
| Crocs | 1691 | 1854 | -163 |
| SweatyRocks | 929 | 1089 | -160 |
| Tipsy Elves | 72 | 227 | -155 |
| Midea | 154 | 304 | -150 |
| Lique Patriotic | 15 | 157 | -142 |
| Wanwane | 32 | 171 | -139 |
| 365 by Whole Foods Market | 3372 | 3501 | -129 |
| GE | 948 | 1072 | -124 |
| hOmeLabs | 107 | 229 | -122 |
| ZAFUL | 233 | 354 | -121 |
| Hanes | 2944 | 3062 | -118 |
| Sony | 1738 | 1855 | -117 |
| Apple | 5699 | 5810 | -111 |
| Nike | 4537 | 4647 | -110 |
| MODARANI | 44 | 153 | -109 |
| Amazon | 2875 | 2984 | -109 |
| Little Hand | 9 | 116 | -107 |
Products
Products that appear most often
Here the top products that appear most often in the search term report.
| Product | Count |
|---|---|
| Gildan Men's Crew T-Shirts, Mu (B091FNSFN1) | 290 |
| KATCHY Indoor Insect and Flyin (B07B6RZP4H) | 227 |
| Apple 20W USB-C Power Adapter (B08L5M9BTJ) | 203 |
| Blink Mini – Compact indoor pl (B07X6C9RMF) | 199 |
| Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK) | 192 |
| VIFUUR Water Sports Shoes Bare (B07JPYSNDP) | 188 |
| Apple AirPods with Charging Ca (B07PXGQC1Q) | 185 |
| Lemedy Women Padded Sports Bra (B07TVJ1BZ4) | 183 |
| Birkenstock Unisex Arizona Ess (B07FBPRN8Y) | 178 |
| Small Bathroom Storage Corner (B074ZHCLMD) | 176 |
| Hanes Men's ComfortSoft Short (B07KCN4G6T) | 158 |
| Seagate Portable 2TB External (B07CRG94G3) | 156 |
| Apple AirPods Pro (B07ZPC9QD4) | 156 |
| Beckham Hotel Collection Bed P (B01LYNW421) | 156 |
| SUUKSESS Women Wrap Bikini Set (B082PNCS7M) | 155 |
| Amazon eGift Card (B004LLIKVU) | 153 |
| Ontel Arctic Pure Air Cooler (B08SGFJ2PL) | 150 |
| Crocs Unisex-Adult Classic Clo (B098Q5HFKL) | 146 |
| Kanu Surf Men's Barracuda Swim (B08GCY2KQW) | 145 |
| REVLON One-Step Hair Dryer And (B01LSUQSB0) | 144 |
Winners
These products appear significantly more often in the search term report compared to the previous week:
| Product | Delta |
|---|---|
| Hydro Flask Water Bottle (B098HVL1N3) | 60 |
| Inflatable Swimming Pool for K (B08XYK5FJ3) | 57 |
| AC Infinity AIRTAP T4, Quiet R (B0792QR5YT) | 56 |
| KATCHY Indoor Insect and Flyin (B07B6RZP4H) | 54 |
| i12 Pro MAX Unlocked Smartphon (B08RZ4D19Y) | 53 |
| Crocs Men's and Women's Duet S (B005GCCJME) | 52 |
| HEMIUA Bug Zapper for Outdoor (B0861295JF) | 51 |
| Apple AirPods with Charging Ca (B07PXGQC1Q) | 51 |
| ClosetMaid 8967 Pantry Cabinet (B002IPG47I) | 50 |
| Airtight Food Storage Containe (B07C79SGBC) | 50 |
| Anker Portable Charger, PowerC (B07QXV6N1B) | 48 |
| 300 PCS Stickers Pack (50-850P (B08518LVFD) | 47 |
| Zinus Luis Quick Lock 14 Inch (B072LFJTFJ) | 47 |
| Luna Rechargeable Personal Wan (B07YW5DZBQ) | 47 |
| SentrySafe H0100 Fireproof Wat (B00GE586CY) | 46 |
| II ININ Women's Deep V-Neck Ca (B07ZJ32GVM) | 45 |
| Massage Gun,Upgrade Handheld D (B08R7MC8MS) | 45 |
| SplatRball Water Bead Blaster (B08MJJGNK5) | 44 |
| YATHON Casual Dresses for Wome (B0895GRVYV) | 44 |
| Chemical Guys HOL126 14-Piece (B07FTRZLM5) | 44 |
Losers
These products appeared significantly less frequently compared to the previous week:
| Product | Delta |
|---|---|
| Crocs Men's and Women's Classi (B097FSQWKX) | -162 |
| BLACK+DECKER BPACT10WT Portabl (B01DLPUWG2) | -112 |
| Black Face Mask,100pcs Disposa (B08GSNTTNR) | -98 |
| MODARANI Cut Off Denim Shorts (B07RPF5Y2W) | -84 |
| Crocs Unisex-Adult Baya Clog (B08237J6V9) | -83 |
| Womens Patriotic American Flag (B07C9FMVTM) | -72 |
| Honeywell HT-900 TurboForce Ai (B001R1RXUG) | -71 |
| NHXTDWL Fidget Toys Packs 41pc (B097H2KGVX) | -71 |
| POPTEM Womens Casual American (B07BT3Q8Z1) | -68 |
| Ekouaer Women Short Sarongs Be (B07D14C8QQ) | -67 |
| (Free $20 Airtime Activation P (B07Y5R57FS) | -67 |
| Tower Fan - SUGOAL 42” 90° Osc (B08P4Z3B5X) | -63 |
| MIDEA MAW05M1BWT Window air co (B085797ZFF) | -62 |
| Smiling Clear Case Compatible (B089ZRVKC4) | -60 |
| Meyeeka Womens Scoop Neck Cut (B07PR8VRTB) | -58 |
| Casa AndreaMilano Modern Large (B08L1GLRCH) | -55 |
| Womens American Flag Tank 4th (B07Q35V7CY) | -54 |
| Hydro Flask Water Bottle - Wid (B083GBJ85R) | -53 |
| GE 5,000 BTU Mechanical Window (B08N6ZKDCY) | -52 |
| Little Boys 4th of July T-Shir (B0922NKHZT) | -48 |
Newcomer
The following products did not appear in the previous week.
| Product | # searchterms | Best rank |
|---|---|---|
| Crocs Unisex-Adult Classic Clo (B098Q5HFKL) | 146 | 14 |
| Crocs Baya (B01MU2B5JY) | 68 | 626 |
| SereneLife SLPAC Portable Air (B07DQVNSP8) | 45 | 3857 |
| Mac Sports Mac Wagon (WTC-145) (B01DAWKVBM) | 41 | 1494 |
| Electric Gel Ball Blaster MP-5 (B0964SYJKC) | 41 | 109 |
| TeeTurtle - The Original Rever (B07H4K9QYQ) | 38 | 5411 |
| TOMPOL Bug Zapper for Indoor a (B08QMFJDXZ) | 37 | 1091 |
| Amazon Basics Stainless Steel (B06X9NQ8GX) | 37 | 1096 |
| Hanes Ultimate mens 5-pack Tar (B098NBLL5B) | 34 | 3508 |
| Sunm Boutique 6 Pack Womens Un (B093B23KVM) | 29 | 3228 |
| Table Lamp, Bedside Lamp with (B08S7DYJWT) | 29 | 1268 |
| SONGMICS Folding Storage Ottom (B07JNFKYC3) | 29 | 3909 |
| Big Fidget Pack Anti-Anxiety T (B097JZSFJD) | 29 | 53 |
| Color Coded Drink Shield and S (B01M07PZ8X) | 28 | 43509 |
| Amazon Basics Classic TV Dinne (B07MDJNF6R) | 28 | 7466 |
| Disposable Face Masks Breathab (B08LDGW1NM) | 28 | 1776 |
| Water Bottle Dispenser, YOMYM (B07NRYR6B6) | 27 | 3462 |
| Bdcoco Women's V Neck Floral L (B098XXK9HS) | 27 | 4278 |
| Knock Knock Paper Tantrum Nift (1601068093) | 26 | 26464 |
| Ariat Men's Workhog H2O 400g C (B01BL5YMGU) | 26 | 3204 |
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