We took a closer look at the Amazon Search Term Report data for calendar weeks 26 (06/27/2021 - 07/03/2021) and 25 (06/20/2021 - 06/26/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.
Search terms
Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.
Here are the Top 20 search terms with the change from the previous week:
| Searchterm | Rank curr. | Rank prev. | Change |
|---|---|---|---|
| pop it | 1 | 3 | ↑ -2 |
| portable ac | 2 | 19 | ↑ -17 |
| bluetooth headphones | 3 | 5 | ↑ -2 |
| iphone | 4 | 6 | ↑ -2 |
| earbuds | 5 | 7 | ↑ -2 |
| fidget toys | 6 | 32 | ↑ -26 |
| fidget packs | 7 | 10 | ↑ -3 |
| apple | 8 | 15 | ↑ -7 |
| iphone 12 pro max case | 9 | 267 | ↑ -258 |
| pool | 10 | 12 | ↑ -2 |
| outdoor lights | 11 | 13 | ↑ -2 |
| crocs | 12 | 21 | ↑ -9 |
| desk | 13 | 22 | ↑ -9 |
| power bank | 14 | 20 | ↑ -6 |
| dresses | 15 | 16 | ↑ -1 |
| air conditioner | 16 | 140 | ↑ -124 |
| fan | 17 | 34 | ↑ -17 |
| laptop | 18 | 11 | ↓ 7 |
| iphone 11 case | 19 | 17 | ↓ 2 |
| ps5 | 20 | 14 | ↓ 6 |
Top 25 new entrants
Here we see the search terms that were not present last week.
| New searchterms | Rank curr. |
|---|---|
| sectional sofa #na | 578 |
| sectional sofa with chaise lounge | 1159 |
| masion tablecloth | 2567 |
| amayon | 2685 |
| intestine pro | 2912 |
| locking outdoor outlet cover | 3077 |
| swim coverup women | 3377 |
| #na | 4011 |
| sectional sofa with chaise | 4256 |
| ffp3 mask | 4544 |
| popsicles molds | 4613 |
| once upon a time in hollywood novel | 5014 |
| sparklers for 4th of july | 5140 |
| netflix please | 5357 |
| oneplus nord n200 5g case | 6209 |
| sum blocks | 6390 |
| no sudden move | 6880 |
| monster hangover patch | 7234 |
| free britney | 7254 |
| bet awards 2021 | 7661 |
| workout music | 8238 |
| intestinepro | 8476 |
| 90s greatest hits | 8703 |
| fourth of july shirt women | 8870 |
| brand #na | 9288 |
Top 25 dropouts
Here you can find the search terms that were present in the previous week, but no longer appear in the current week.
To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.
| Lost searchterms | Rank prev. |
|---|---|
| fathers day gift from wife | 163 |
| grandpa fathers day gift | 252 |
| fathers day gifts for grandpa | 360 |
| father's day | 480 |
| fathers day gifts from wife | 536 |
| father's day gifts for dad | 690 |
| personalized fathers day gifts | 792 |
| father's day gifts for husband | 824 |
| gifts for father's day | 946 |
| father day gifts | 975 |
| fathers day decorations | 1016 |
| juneteenth shirts for men | 1224 |
| fathers day card from wife | 1346 |
| step dad fathers day gift | 1445 |
| first fathers day gifts | 1518 |
| fathers day gifts from kids | 1558 |
| fathers day gift basket | 2170 |
| juneteenth shirts women | 2375 |
| happy fathers day decorations | 2521 |
| fathers day gift bag | 2627 |
| fathers day gift ideas | 2770 |
| fathers day gift card | 2848 |
| fathers day shirt | 2942 |
| happy fathers day | 3076 |
| swim suits, women two piece tummy control | 3208 |
Top 50 Winners
Here are the search terms that entered the Top 1,000 with the biggest change.
| Searchterm | Rank CW 26 | Rank CW 25 | Delta |
|---|---|---|---|
| one piece swimsuit for women | 567 | 208,433 | -207,866 |
| f9 | 733 | 31,467 | -30,734 |
| one piece bathing suits | 768 | 29,088 | -28,320 |
| lace front human hair wigs | 834 | 25,356 | -24,522 |
| shaving powder | 352 | 23,240 | -22,888 |
| air purifiers | 501 | 22,844 | -22,343 |
| 4th of july outfits for women | 568 | 21,492 | -20,924 |
| hey dudes mens | 375 | 21,156 | -20,781 |
| fourth of july outfit women | 269 | 18,289 | -18,020 |
| 4th of july accessories | 716 | 18,186 | -17,470 |
| fast and furious 9 | 203 | 17,552 | -17,349 |
| plus size swimsuits | 132 | 17,360 | -17,228 |
| portable air conditioners | 407 | 17,019 | -16,612 |
| swimsuits for curvy women | 983 | 17,582 | -16,599 |
| warehouse deals clearance open box under 20 | 997 | 17,529 | -16,532 |
| maxi dress for women | 468 | 15,486 | -15,018 |
| yoga mats | 634 | 15,287 | -14,653 |
| sandals women | 688 | 14,852 | -14,164 |
| sundresses for women | 777 | 13,798 | -13,021 |
| independence day | 761 | 12,520 | -11,759 |
| sectional sofa | 794 | 12,019 | -11,225 |
| air conditioner window unit | 891 | 11,912 | -11,021 |
| mens swim shorts | 290 | 10,996 | -10,706 |
| flip flops women | 696 | 10,789 | -10,093 |
| sunglasses womens | 336 | 9,871 | -9,535 |
| iphone 11 case for women | 806 | 10,339 | -9,533 |
| high waisted bathing suit | 648 | 9,291 | -8,643 |
| swimsuit cover up | 582 | 8,336 | -7,754 |
| 4th of july party supplies | 175 | 7,516 | -7,341 |
| pit vipers sunglasses men | 425 | 7,369 | -6,944 |
| 4th of july shirts for women | 529 | 7,325 | -6,796 |
| wedding guest dresses for women formal | 927 | 7,420 | -6,493 |
| iphone 11 phone case | 460 | 6,341 | -5,881 |
| july 4th shirts for women | 818 | 6,474 | -5,656 |
| massage gun for athletes | 812 | 6,381 | -5,569 |
| magic shaving powder | 847 | 5,994 | -5,147 |
| yellowstone season 4 | 819 | 5,920 | -5,101 |
| iphone 11 cases | 202 | 5,184 | -4,982 |
| water shoes for women | 390 | 5,319 | -4,929 |
| fourth of july | 516 | 5,420 | -4,904 |
| drawer organizer | 522 | 5,236 | -4,714 |
| crocs women | 527 | 5,193 | -4,666 |
| girls toys | 450 | 5,060 | -4,610 |
| swimsuit for women | 451 | 4,973 | -4,522 |
| coffee tables | 740 | 4,982 | -4,242 |
| bluetooth speakers | 97 | 4,074 | -3,977 |
| 4th of july shirts for men | 881 | 4,750 | -3,869 |
| peacock | 974 | 4,785 | -3,811 |
| nose rings for women | 780 | 4,375 | -3,595 |
| jumpsuit for women casual summer | 453 | 3,978 | -3,525 |
Top 50 Losers
Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.
| Searchterm | Rank CW 26 | Rank CW 25 | Delta |
|---|---|---|---|
| graduation 2021 decorations | 480071 | 973 | 479,098 |
| juneteenth tshirt women | 471639 | 402 | 471,237 |
| dad gifts for fathers day | 417622 | 778 | 416,844 |
| regalos para el dia del padre | 375734 | 974 | 374,760 |
| fathers day gifts for dad | 298060 | 422 | 297,638 |
| father's day gifts | 215388 | 85 | 215,303 |
| juneteenth shirts | 194404 | 738 | 193,666 |
| casual summer dresses for women | 171417 | 728 | 170,689 |
| rompers and jumpsuits for women | 167826 | 526 | 167,300 |
| plus size bathing suit for women | 155621 | 296 | 155,325 |
| fathers day gifts from son | 131779 | 69 | 131,710 |
| sunglasses woman | 125845 | 880 | 124,965 |
| jumpsuits for women casual | 116228 | 495 | 115,733 |
| fathers day gift | 107047 | 109 | 106,938 |
| bathing suits for curvy women | 105382 | 753 | 104,629 |
| prime day | 69079 | 671 | 68,408 |
| wrap dresses for women | 66561 | 918 | 65,643 |
| boho dresses for women | 60270 | 887 | 59,383 |
| bathing suit womens | 53342 | 855 | 52,487 |
| fathers day | 51091 | 8 | 51,083 |
| fathers day card | 43966 | 321 | 43,645 |
| fanny pack women | 40982 | 962 | 40,020 |
| hey dudes mens shoes | 40161 | 363 | 39,798 |
| plus size swimsuit for women | 37757 | 641 | 37,116 |
| hydro flask water bottle | 34583 | 343 | 34,240 |
| sprinklers for lawn | 31000 | 351 | 30,649 |
| dad shirt | 28618 | 970 | 27,648 |
| crocs sandals for women | 26966 | 63 | 26,903 |
| mens swimming trunks | 23090 | 353 | 22,737 |
| bike shorts for women | 20503 | 694 | 19,809 |
| alexa devices for home | 18923 | 561 | 18,362 |
| birkenstock sandals women | 17802 | 872 | 16,930 |
| water shoes womens | 15137 | 675 | 14,462 |
| security camera outdoor | 14710 | 713 | 13,997 |
| drawer organizers | 14266 | 532 | 13,734 |
| fathers day gifts from daughter | 12969 | 2 | 12,967 |
| dissolving swim shorts | 13443 | 988 | 12,455 |
| massage gun deep tissue | 12606 | 770 | 11,836 |
| pool floats for adults | 12364 | 674 | 11,690 |
| metroid dread | 11824 | 669 | 11,155 |
| 11x14 frame | 11487 | 989 | 10,498 |
| flip flops for women | 11228 | 960 | 10,268 |
| 5mm magnetic balls | 10263 | 207 | 10,056 |
| pocket knives | 10725 | 830 | 9,895 |
| ankle bracelets | 9932 | 635 | 9,297 |
| graduation decorations | 9388 | 629 | 8,759 |
| above ground pools | 8443 | 349 | 8,094 |
| battery powered fan | 8685 | 737 | 7,948 |
| usb c charger block | 7673 | 394 | 7,279 |
| plus size swimsuit | 7528 | 395 | 7,133 |
Top 50 movers / shakers
These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.
| Searchterm | Rank CW 26 | Rank CW 25 | Delta |
|---|---|---|---|
| prime day deals 2021 | 940 | 4 | ↓ 936 |
| air conditioner for window | 219 | 965 | ↑ -746 |
| box fan | 358 | 995 | ↑ -637 |
| conjuring | 926 | 344 | ↓ 582 |
| iphone 11 pro case | 415 | 985 | ↑ -570 |
| rompers for women dressy summer | 361 | 930 | ↑ -569 |
| tank top for women | 154 | 704 | ↑ -550 |
| tank tops | 732 | 185 | ↓ 547 |
| a quiet place | 908 | 387 | ↓ 521 |
| paramount plus | 398 | 917 | ↑ -519 |
| bluetooth speaker | 566 | 50 | ↓ 516 |
| rick and morty | 262 | 776 | ↑ -514 |
| bird bath | 938 | 440 | ↓ 498 |
| ice cream maker machine | 968 | 473 | ↓ 495 |
| echo | 993 | 504 | ↓ 489 |
| icarly | 845 | 357 | ↓ 488 |
| mens wallets | 973 | 490 | ↓ 483 |
| apple watch bands 40mm for women | 403 | 882 | ↑ -479 |
| dog collar | 620 | 144 | ↓ 476 |
| ac | 259 | 730 | ↑ -471 |
| hammocks | 427 | 896 | ↑ -469 |
| dog | 773 | 308 | ↓ 465 |
| diamond painting | 689 | 230 | ↓ 459 |
| book shelves | 324 | 774 | ↑ -450 |
| air purifier | 597 | 164 | ↓ 433 |
| manifest | 383 | 801 | ↑ -418 |
| nerf guns | 265 | 680 | ↑ -415 |
| boat accessories | 906 | 491 | ↓ 415 |
| hey dudes | 913 | 499 | ↓ 414 |
| car seat covers | 619 | 223 | ↓ 396 |
| fishing accessories | 724 | 329 | ↓ 395 |
| dog pool | 165 | 558 | ↑ -393 |
| fanny pack | 244 | 633 | ↑ -389 |
| tools | 919 | 540 | ↓ 379 |
| apple watch bands | 23 | 401 | ↑ -378 |
| tool box | 718 | 341 | ↓ 377 |
| womens dresses | 40 | 411 | ↑ -371 |
| beach cover up | 396 | 757 | ↑ -361 |
| yeti tumbler | 796 | 437 | ↓ 359 |
| men's shorts | 980 | 621 | ↓ 359 |
| polo shirts for men | 840 | 482 | ↓ 358 |
| portable ac air conditioner | 479 | 827 | ↑ -348 |
| gift card | 456 | 112 | ↓ 344 |
| paper towels | 144 | 487 | ↑ -343 |
| nike shoes for men | 417 | 74 | ↓ 343 |
| crocs charms | 151 | 489 | ↑ -338 |
| nintendo switch game | 75 | 409 | ↑ -334 |
| bookshelf | 854 | 524 | ↓ 330 |
| golf | 662 | 334 | ↓ 328 |
| animal kingdom | 621 | 949 | ↑ -328 |
Brands
Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).
The analysis is independent of the search frequency rank.
Top brands
| Count | |
|---|---|
| Amazon Basics | 10635 |
| Apple | 5810 |
| Nike | 4647 |
| 365 by Whole Foods Market | 3501 |
| SAMSUNG | 3236 |
| Hanes | 3062 |
| Intex | 3026 |
| Amazon | 2984 |
| adidas | 2925 |
| HP | 2894 |
| Funko | 2612 |
| LEGO | 2510 |
| Amazon Essentials | 2391 |
| Generic | 2112 |
| Nintendo | 2042 |
| DEWALT | 2026 |
| Under Armour | 2002 |
| Sony | 1855 |
| Crocs | 1854 |
| Samsung Electronics | 1818 |
Winners
Here are the brands with the biggest gains.
| # Keywords CW 26 | # Keywords CW 25 | Delta | |
|---|---|---|---|
| Amazon Basics | 10635 | 9749 | 886 |
| Intex | 3026 | 2677 | 349 |
| Funko | 2612 | 2327 | 285 |
| Bedsure | 1611 | 1340 | 271 |
| Furinno | 876 | 650 | 226 |
| Tempt Me | 350 | 146 | 204 |
| Midea | 304 | 108 | 196 |
| SAMSUNG | 3236 | 3071 | 165 |
| Ekouaer | 883 | 723 | 160 |
| Simple Houseware | 1098 | 943 | 155 |
| Kanu Surf | 1141 | 995 | 146 |
| GE | 1072 | 936 | 136 |
| Zinus | 1457 | 1323 | 134 |
| Century Star | 185 | 54 | 131 |
| LG | 1352 | 1223 | 129 |
| hOmeLabs | 229 | 103 | 126 |
| Honeywell | 375 | 251 | 124 |
| OtterBox | 1505 | 1385 | 120 |
| Lique Patriotic | 157 | 40 | 117 |
| Rockland | 402 | 286 | 116 |
Losers
Here are the brands with the biggest losses.
| # Keywords CW 26 | # Keywords CW 25 | Delta | |
|---|---|---|---|
| Hallmark | 624 | 1295 | -671 |
| Under Armour | 2002 | 2581 | -579 |
| DEWALT | 2026 | 2350 | -324 |
| Amazon | 2984 | 3283 | -299 |
| 365 by Whole Foods Market | 3501 | 3791 | -290 |
| adidas | 2925 | 3209 | -284 |
| Crazy Dog T-Shirts | 121 | 367 | -246 |
| Cuisinart | 1131 | 1356 | -225 |
| Hanes | 3062 | 3277 | -215 |
| BLACK+DECKER | 1318 | 1533 | -215 |
| Best Choice Products | 1249 | 1462 | -213 |
| Toshiba | 294 | 498 | -204 |
| Summer Waves | 358 | 554 | -196 |
| Clorox | 753 | 948 | -195 |
| Ann Arbor T-shirt Co. | 110 | 300 | -190 |
| Columbia | 1137 | 1310 | -173 |
| Jasonwell | 242 | 404 | -162 |
| Hamilton Beach | 557 | 715 | -158 |
| STAR WARS | 128 | 283 | -155 |
| Juvale | 686 | 840 | -154 |
Products
Products that appear most often
Here the top products that appear most often in the search term report.
| Product | Count |
|---|---|
| Gildan Men's Crew T-Shirts, Mu (B091FNSFN1) | 300 |
| Crocs Men's and Women's Classi (B097FSQWKX) | 260 |
| VIFUUR Water Sports Shoes Bare (B07JPYSNDP) | 202 |
| SUUKSESS Women Wrap Bikini Set (B082PNCS7M) | 190 |
| Lemedy Women Padded Sports Bra (B07TVJ1BZ4) | 188 |
| Kanu Surf Men's Barracuda Swim (B08GCY2KQW) | 188 |
| Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK) | 183 |
| Birkenstock Unisex Arizona Ess (B07FBPRN8Y) | 181 |
| Hanes Men's ComfortSoft Short (B07KCN4G6T) | 174 |
| Apple 20W USB-C Power Adapter (B08L5M9BTJ) | 174 |
| KATCHY Indoor Insect and Flyin (B07B6RZP4H) | 173 |
| Ekouaer Women Short Sarongs Be (B07D14C8QQ) | 167 |
| Small Bathroom Storage Corner (B074ZHCLMD) | 160 |
| Seagate Portable 2TB External (B07CRG94G3) | 159 |
| Amazon eGift Card (B004LLIKVU) | 158 |
| Blink Mini – Compact indoor pl (B07X6C9RMF) | 157 |
| Apple AirPods with Wireless Ch (B07PYLT6DN) | 150 |
| B2prity Women's Monokini Front (B07QLQ2LB9) | 143 |
| TOZO T6 True Wireless Earbuds (B07RGZ5NKS) | 141 |
| Lasko Portable Electric 42" Os (B000RL3UJA) | 141 |
Winners
These products appear significantly more often in the search term report compared to the previous week:
| Product | Delta |
|---|---|
| Crocs Men's and Women's Classi (B097FSQWKX) | 252 |
| MIDEA MAW05M1BWT Window air co (B085797ZFF) | 102 |
| Honeywell HT-900 TurboForce Ai (B001R1RXUG) | 92 |
| Hanes Men's Humor Graphic T-Sh (B01ET9Q0KQ) | 92 |
| HP Chromebook 14 Laptop, Intel (B08YKGZF7P) | 90 |
| Womens Patriotic American Flag (B07C9FMVTM) | 84 |
| Crocs Unisex-Adult Baya Clog (B08237J6V9) | 83 |
| Crocs Kid's Classic Clog (Reti (B095Y438VP) | 81 |
| ZINUS Shalini Upholstered Plat (B01M7M9NXX) | 76 |
| POPTEM Womens Casual American (B07BT3Q8Z1) | 76 |
| Intex 57453EP 9.75ft x 6.3ft x (B000KI111Y) | 75 |
| BLACK+DECKER BPACT10WT Portabl (B01DLPUWG2) | 70 |
| Amazon Basics 3-Shelf Adjustab (B01LWP8AL2) | 70 |
| Intex Giant Inflatable Floatin (B07368CDSM) | 69 |
| Niidor Adhesive Bra Strapless (B093DCR322) | 69 |
| Fivklemnz Car Roof Bag Cargo C (B07XRP6ZDN) | 68 |
| Amazon Basics Non-Stick Cookwa (B07481LPMF) | 67 |
| Swhatty Stretchy Nylon Solo Lo (B093YTP27K) | 66 |
| (Free $20 Airtime Activation P (B07Y5R57FS) | 62 |
| Anker Soundcore Life Q20 Hybri (B07NM3RSRQ) | 61 |
Losers
These products appeared significantly less frequently compared to the previous week:
| Product | Delta |
|---|---|
| Crocs Men's and Women's Duet S (B005GCCJME) | -220 |
| Crocs Kids' Classic Clog (B096NV58NS) | -169 |
| Amazon Basics Hardside Carry-O (B071VG5N9D) | -146 |
| HP DeskJet 2755 Wireless All-i (B083ZY6XFQ) | -106 |
| Massage Gun for Athletes, Port (B081CL1LXJ) | -104 |
| BLACK+DECKER BPACT08WT Portabl (B01DLPUWL2) | -104 |
| Clorox Xtra Blue 40 Pound 80 T (B01HAN6EVS) | -100 |
| Apple AirPods Pro (B07ZPC9QD4) | -99 |
| Under Armour Men's Tech Golf P (B08S6F8C21) | -98 |
| Sport-Brella Versa-Brella 4-Wa (B00HA2ZKCO) | -88 |
| Toshiba 32LF221U21 32-inch Sma (B0872FYTWS) | -87 |
| Jasonwell Splash Pad Sprinkler (B07LG9CGF1) | -80 |
| EnerPlex Never-Leak Queen Air (B07S4817B7) | -77 |
| Mac Sports WTC-111 Outdoor Uti (B00BUUUIGK) | -76 |
| Anstoy Electric with Gel Ball (B0821C1KK2) | -72 |
| Thoughtfully Gifts, Smokehouse (B083C4TBT5) | -70 |
| HEMIUA Bug Zapper for Outdoor (B0861295JF) | -69 |
| Luna Rechargeable Personal Wan (B07YW5DZBQ) | -67 |
| Amazon Basics Outdoor Zero Gra (B0716DKHS1) | -66 |
| GCI Outdoor RoadTrip Rocker Ou (B07N71MGZF) | -65 |
Newcomer
The following products did not appear in the previous week.
| Product | # searchterms | Best rank |
|---|---|---|
| Saucony Men's Multi-Pack Mesh (B097CFJMB2) | 100 | 473 |
| SleepLux Queen Air Mattress wi (B07WWZBGFV) | 99 | 813 |
| Amazon Basics Classic Puresoft (B081H3Y5NW) | 95 | 42 |
| Fruit of the Loom Men's Stay T (B097S9RDF1) | 86 | 4444 |
| NHXTDWL Fidget Toys Packs 41pc (B097H2KGVX) | 83 | 6 |
| JISULIFE Portable Neck Fan, Ha (B08911JGGW) | 75 | 340 |
| Casa AndreaMilano Modern Large (B08L1GLRCH) | 68 | 578 |
| Furinno 5-Cube Open Shelf, Whi (B074NH61RT) | 62 | 1451 |
| Century Star Tankini Swimsuits (B097XTQCYQ) | 61 | 570 |
| CUPSHE Women's One Piece Swims (B097NP3GVD) | 55 | 86 |
| Sectional Sofa with Chaise Lou (B0982WQ98H) | 55 | 472 |
| Samsonite Andante 2 Wheeled Ro (B097JBXHPS) | 53 | 1161 |
| Crocs Men's and Women's Bistro (B097PGC3JY) | 53 | 6807 |
| Crocs Men's and Women's Classi (B097M564RQ) | 50 | 527 |
| Crocs Men's and Women's Crocba (B097M469Y7) | 50 | 4066 |
| FAMAPY Vanity Set Makeup Vanit (B094XRBWFP) | 49 | 423 |
| BLACK+DECKER BPT06WTB Portable (B08NTSWH9B) | 49 | 16 |
| Huffy Kids Hardtail Mountain B (B07DR28GKQ) | 43 | 816 |
| BARERUN Barefoot Quick-Dry Wat (B0986CNQ2F) | 43 | 390 |
| OMRON Silver Blood Pressure Mo (B07S2H3XB9) | 42 | 1692 |
You want to run your own analytics for your brand, products or keywords?
Register in 2 minutes for the free 14-day trial and analyze your brand. Start free trial now.
