We took a closer look at the Amazon Search Term Report data for calendar weeks 22 (05/30/2021 - 06/05/2021) and 21 (05/23/2021 - 05/29/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.
Search terms
Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.
Here are the Top 20 search terms with the change from the previous week:
| Suchbegriff | Rank akt. | Rang Vorwoche | Veränderung |
|---|---|---|---|
| fathers day gifts | 1 | 4 | ↑ -3 |
| pop it | 2 | 1 | ↓ 1 |
| iphone | 3 | 3 | ↓ 0 |
| bluetooth headphones | 4 | 5 | ↑ -1 |
| earbuds | 5 | 6 | ↑ -1 |
| apple watch band | 6 | 9 | ↑ -3 |
| outdoor lights | 7 | 11 | ↑ -4 |
| apple | 8 | 14 | ↑ -6 |
| fidget toys | 9 | 2 | ↓ 7 |
| crocs | 10 | 13 | ↑ -3 |
| fidget packs | 11 | 68 | ↑ -57 |
| ps5 | 12 | 7 | ↓ 5 |
| iphone 11 case | 13 | 34 | ↑ -21 |
| power bank | 14 | 16 | ↑ -2 |
| desk | 15 | 18 | ↑ -3 |
| dresses | 16 | 10 | ↓ 6 |
| womens summer tops | 17 | 15 | ↓ 2 |
| pool | 18 | 8 | ↓ 10 |
| led lights for bedroom | 19 | 22 | ↑ -3 |
| massage gun deep tissue | 20 | 542 | ↑ -522 |
Top 25 new entrants
Here we see the search terms that were not present last week.
| Neue Suchbegriffe | Rank akt. |
|---|---|
| blue lives murderer shirt | 772 |
| blue lives murder | 1326 |
| white pearl soap | 1696 |
| butt lifting faja | 4727 |
| x3 pro massage gun | 5411 |
| expect the unexpected fauci | 5443 |
| cccp llc | 5626 |
| believe me the abduction of lisa mcvey | 5830 |
| percussion massager handheld electric brushless | 5893 |
| expect the unexpected | 6464 |
| x3pro deep tissue massage gun | 6837 |
| fauci book | 7323 |
| blue lives murderer | 7909 |
| ufo sunset lamp | 7988 |
| miracle thaw | 8235 |
| believe me | 8321 |
| unstuffed pouf ottoman | 9423 |
| ta3 swimsuit | 10887 |
| bathing suits women 2 piece tankini | 11304 |
| massage gun x3 pro | 11910 |
| raxurt dog pool | 11947 |
| blue lives | 14083 |
| womens one piece swim | 14375 |
| butt lifting faja for women | 15948 |
Top 25 dropouts
Here you can find the search terms that were present in the previous week, but no longer appear in the current week.
To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.
| Verlorene Suchbegriffe | Rang Vorwoche |
|---|---|
| vibrators for women vibrating machine | 3756 |
| dualplex splash pad sprinkler for kids & toddlers | 7840 |
| tank tops for women fashion | 7896 |
| pink vintage pyrex | 8471 |
| ozark trail 4-person connectent canopy | 10868 |
| two piece bathing suit for women | 13602 |
| yogurts | 13788 |
| oxygen concentrators | 14606 |
| sundresses for women casual summer sexy | 18240 |
| dress the population corey | 18744 |
| dlumay cream | 19205 |
| sexy jumpsuit for women | 21438 |
| humming bird perch feeder | 21457 |
| netfilx please | 23067 |
| ps4 co controller | 23379 |
| shirts for women sexy casual | 23976 |
| amazonde | 24786 |
| encyclopedia dictionary | 25287 |
| gnat sticky trap | 25299 |
| halara dress with built in shorts | 26044 |
| a azpm | 26240 |
| billboard music awards | 27895 |
| disposable gloves size large | 28868 |
| pool rafts for adults | 29546 |
| plus size bathing suits for women 2 piece | 29610 |
Top 50 Winners
Here are the search terms that entered the Top 1,000 with the biggest change.
| Suchbegriff | Rang KW 22 | Rang KW 21 | Delta |
|---|---|---|---|
| rtx 3080 ti | 304 | 116,646 | -116,342 |
| 3080 ti | 797 | 104,455 | -103,658 |
| prime day deals 2021 | 275 | 40,006 | -39,731 |
| percussion massage gun | 583 | 36,051 | -35,468 |
| water shoes womens | 959 | 34,656 | -33,697 |
| mens swimming trunks | 367 | 26,324 | -25,957 |
| esponjabon | 977 | 25,500 | -24,523 |
| wallet men | 799 | 18,522 | -17,723 |
| high waisted bathing suits for women | 280 | 5,468 | -5,188 |
| swim cover up for women | 565 | 5,658 | -5,093 |
| bathing suit cover ups for women | 532 | 5,495 | -4,963 |
| wedding guest dresses for women | 701 | 5,466 | -4,765 |
| teva woman's sandals | 541 | 4,810 | -4,269 |
| black dresses for women | 684 | 4,917 | -4,233 |
| rompers for women summer | 394 | 4,426 | -4,032 |
| the conjuring | 447 | 4,469 | -4,022 |
| pride flag | 337 | 4,153 | -3,816 |
| tank top women | 433 | 4,174 | -3,741 |
| flip flops womens | 260 | 3,717 | -3,457 |
| projector screen | 883 | 4,113 | -3,230 |
| pride flags | 310 | 3,415 | -3,105 |
| refrigerators | 958 | 3,888 | -2,930 |
| one piece swimsuits for women | 79 | 2,972 | -2,893 |
| hdmi cables | 919 | 3,809 | -2,890 |
| wallet women | 902 | 3,787 | -2,885 |
| sexy lingerie for women naughty for sex | 731 | 3,590 | -2,859 |
| bikini sets for women | 916 | 3,710 | -2,794 |
| lace front wigs human hair | 945 | 3,636 | -2,691 |
| family man | 809 | 3,487 | -2,678 |
| sun hat for women | 750 | 3,187 | -2,437 |
| crocs kids | 863 | 3,266 | -2,403 |
| hydro flask | 640 | 2,892 | -2,252 |
| air conditioners | 562 | 2,802 | -2,240 |
| conjuring | 221 | 2,342 | -2,121 |
| pocket knives | 776 | 2,864 | -2,088 |
| plus size dress for women | 400 | 2,321 | -1,921 |
| skate board | 787 | 2,700 | -1,913 |
| gallon water bottle | 652 | 2,488 | -1,836 |
| bikinis for women | 458 | 2,220 | -1,762 |
| pampas grass | 789 | 2,544 | -1,755 |
| pride stuff | 384 | 2,126 | -1,742 |
| samsung galaxy s21 + case | 836 | 2,543 | -1,707 |
| floating shelf | 615 | 2,307 | -1,692 |
| pride shirt | 257 | 1,926 | -1,669 |
| disposable face masks | 655 | 2,257 | -1,602 |
| spiral | 598 | 2,118 | -1,520 |
| capri pants for women | 702 | 2,157 | -1,455 |
| baby essentials | 999 | 2,424 | -1,425 |
| luggage set | 623 | 2,042 | -1,419 |
| white dresses | 796 | 2,190 | -1,394 |
Top 50 Losers
Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.
| Suchbegriff | Rang KW 22 | Rang KW 21 | Delta |
|---|---|---|---|
| sundresses for women summer | 144235 | 476 | 143,759 |
| plus size maxi dress for women | 55791 | 755 | 55,036 |
| one piece swim suits, women | 32138 | 218 | 31,920 |
| fanny pack for women | 28298 | 823 | 27,475 |
| iphone charger cord | 26075 | 867 | 25,208 |
| mens swim trunk | 23109 | 561 | 22,548 |
| sandles womans | 22442 | 486 | 21,956 |
| wedding guest dresses | 17700 | 601 | 17,099 |
| hydroflask water bottle | 17025 | 774 | 16,251 |
| swimsuits for women 2 piece | 13835 | 648 | 13,187 |
| black dress for women | 12431 | 521 | 11,910 |
| wireless ear buds | 11652 | 450 | 11,202 |
| ceiling fan with lights | 11548 | 988 | 10,560 |
| swim coverup women | 10315 | 391 | 9,924 |
| water shoes women | 9958 | 813 | 9,145 |
| wedge sandals for women | 9405 | 449 | 8,956 |
| teva sandals for women | 9584 | 683 | 8,901 |
| popsockets | 8835 | 496 | 8,339 |
| bathing suit women | 8615 | 613 | 8,002 |
| blackout curtain | 8866 | 909 | 7,957 |
| iphone 11 phone case | 8073 | 262 | 7,811 |
| coffee makers | 8053 | 922 | 7,131 |
| birkenstock women | 7582 | 523 | 7,059 |
| flip flops women | 7450 | 397 | 7,053 |
| desk chairs | 7891 | 854 | 7,037 |
| sexy tops for women | 7578 | 758 | 6,820 |
| jean shorts women | 7303 | 713 | 6,590 |
| one piece swimsuits for women tummy control | 6525 | 389 | 6,136 |
| bathing suit coverup | 6519 | 447 | 6,072 |
| graphic tees for women | 6824 | 837 | 5,987 |
| handmade bath products | 6311 | 367 | 5,944 |
| graduation gifts for her | 5810 | 251 | 5,559 |
| fans for bedroom | 6167 | 741 | 5,426 |
| plus size swimsuits | 5924 | 515 | 5,409 |
| sunglasses women | 5673 | 334 | 5,339 |
| dumbbell set | 5644 | 491 | 5,153 |
| mens swim shorts | 5816 | 698 | 5,118 |
| white dress for women | 5494 | 393 | 5,101 |
| sun hats for women | 5720 | 769 | 4,951 |
| jumpsuits for women | 5446 | 622 | 4,824 |
| tablecloth | 5328 | 546 | 4,782 |
| hey dude womens | 5452 | 747 | 4,705 |
| window air conditioner | 5148 | 785 | 4,363 |
| iphone 11 cases | 4323 | 278 | 4,045 |
| portable air conditioners | 4560 | 572 | 3,988 |
| belly button rings | 4624 | 937 | 3,687 |
| airpods pro 2 | 4093 | 469 | 3,624 |
| bikini tops for women | 4382 | 814 | 3,568 |
| coffee tables | 3797 | 504 | 3,293 |
| gaming chairs | 4011 | 777 | 3,234 |
Top 50 movers / shakers
These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.
| Suchbegriff | Rang KW 22 | Rang KW 21 | Delta |
|---|---|---|---|
| pride | 74 | 870 | ↑ -796 |
| summer dress for women | 21 | 810 | ↑ -789 |
| cupshe swimsuits for women | 953 | 243 | ↓ 710 |
| high waisted bikini | 812 | 118 | ↓ 694 |
| nightstand | 277 | 887 | ↑ -610 |
| pakistan | 982 | 415 | ↓ 567 |
| skateboard | 997 | 432 | ↓ 565 |
| bathing suits women high waisted | 368 | 924 | ↑ -556 |
| beach chairs for adults | 935 | 404 | ↓ 531 |
| massage gun deep tissue | 20 | 542 | ↑ -522 |
| dumbbells | 439 | 957 | ↑ -518 |
| plus size swimsuit | 75 | 574 | ↑ -499 |
| waist trainer | 826 | 332 | ↓ 494 |
| bug zapper | 484 | 961 | ↑ -477 |
| mare of easttown | 448 | 921 | ↑ -473 |
| hummingbird feeder | 844 | 376 | ↓ 468 |
| mens shoes | 791 | 346 | ↓ 445 |
| shoes for women | 405 | 848 | ↑ -443 |
| tablets on sale prime | 553 | 976 | ↑ -423 |
| pocket knife | 857 | 436 | ↓ 421 |
| nail drill | 846 | 438 | ↓ 408 |
| laundry basket | 782 | 374 | ↓ 408 |
| fidget pack cheap | 922 | 516 | ↓ 406 |
| camping chairs | 534 | 935 | ↑ -401 |
| womens sunglasses | 593 | 979 | ↑ -386 |
| high waisted swimsuit | 881 | 501 | ↓ 380 |
| beach blanket | 938 | 563 | ↓ 375 |
| nose rings | 850 | 479 | ↓ 371 |
| solar panel | 706 | 335 | ↓ 371 |
| godzilla vs kong | 516 | 877 | ↑ -361 |
| bar stools | 440 | 791 | ↑ -351 |
| fathers day | 250 | 599 | ↑ -349 |
| gaming headset | 477 | 820 | ↑ -343 |
| water balloons | 383 | 725 | ↑ -342 |
| led light strips | 547 | 885 | ↑ -338 |
| netflix | 525 | 860 | ↑ -335 |
| dog harness | 650 | 320 | ↓ 330 |
| war | 594 | 915 | ↑ -321 |
| shoes for men | 585 | 903 | ↑ -318 |
| electric scooter | 341 | 656 | ↑ -315 |
| men's shorts | 325 | 638 | ↑ -313 |
| beach dresses for women | 808 | 500 | ↓ 308 |
| sprinklers for lawn | 839 | 532 | ↓ 307 |
| womens summer dresses | 340 | 39 | ↓ 301 |
| pressure washer | 355 | 655 | ↑ -300 |
| sprinkler | 888 | 591 | ↓ 297 |
| face shield | 893 | 598 | ↓ 295 |
| fanny pack | 752 | 458 | ↓ 294 |
| pillows | 763 | 470 | ↓ 293 |
| biker shorts for women | 421 | 714 | ↑ -293 |
Brands
Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).
The analysis is independent of the search frequency rank.
Top brands
| Anzahl | |
|---|---|
| Amazon Basics | 11685 |
| Apple | 5780 |
| Nike | 4400 |
| 365 by Whole Foods Market | 3897 |
| Amazon Essentials | 3432 |
| SAMSUNG | 3135 |
| Hanes | 3067 |
| Amazon | 3050 |
| adidas | 3028 |
| HP | 2986 |
| LEGO | 2532 |
| Intex | 2461 |
| Funko | 2312 |
| DEWALT | 2267 |
| Generic | 2025 |
| Nintendo | 1967 |
| Under Armour | 1912 |
| Samsung Electronics | 1849 |
| Best Choice Products | 1817 |
| Sony | 1784 |
Winners
Here are the brands with the biggest gains.
| Anz. KW 22 | Anz. KW 21 | Delta | |
|---|---|---|---|
| Amazon Basics | 11685 | 7506 | 4179 |
| Amazon Essentials | 3432 | 3020 | 412 |
| ORIbox | 394 | 125 | 269 |
| Arae | 380 | 125 | 255 |
| Solimo | 1137 | 884 | 253 |
| Rivet | 290 | 95 | 195 |
| AmazonCommercial | 353 | 205 | 148 |
| Happy Belly | 982 | 846 | 136 |
| Amazon | 3050 | 2926 | 124 |
| Speedo | 629 | 505 | 124 |
| SONGMICS | 669 | 560 | 109 |
| Champion | 1014 | 908 | 106 |
| Amazon Basic Care | 503 | 402 | 101 |
| Disney | 1341 | 1241 | 100 |
| Hasbro | 272 | 172 | 100 |
| SAMSUNG | 3135 | 3042 | 93 |
| Yonique | 237 | 144 | 93 |
| Toshiba | 429 | 340 | 89 |
| Mebak | 90 | 2 | 88 |
| Anley | 434 | 349 | 85 |
Losers
Here are the brands with the biggest losses.
| Anz. KW 22 | Anz. KW 21 | Delta | |
|---|---|---|---|
| SheIn | 687 | 876 | -189 |
| Funko | 2312 | 2500 | -188 |
| 365 by Whole Foods Market | 3897 | 4084 | -187 |
| SweatyRocks | 1028 | 1203 | -175 |
| Hanes | 3067 | 3242 | -175 |
| Apple | 5780 | 5931 | -151 |
| Ekouaer | 707 | 856 | -149 |
| Logitech | 990 | 1138 | -148 |
| Simple Joys by Carter's | 1131 | 1248 | -117 |
| Crocs | 1645 | 1761 | -116 |
| DREAM PAIRS | 482 | 598 | -116 |
| GRACE KARIN | 418 | 529 | -111 |
| Gildan | 1142 | 1249 | -107 |
| PRETTYGARDEN | 200 | 300 | -100 |
| ZAFUL | 266 | 364 | -98 |
| New Balance | 759 | 857 | -98 |
| CUPSHE | 456 | 553 | -97 |
| Levi's | 881 | 977 | -96 |
| HTH | 134 | 228 | -94 |
| Fruit of the Loom | 1352 | 1443 | -91 |
Products
Products that appear most often
Here the top products that appear most often in the search term report.
| Produkttitel | Anzahl |
|---|---|
| Gildan Men's Crew T-Shirts, Mu (B091FNSFN1) | 285 |
| RUUHEE Women Criss Cross High (B082SJTR7N) | 203 |
| Massage Gun for Athletes, Port (B081CL1LXJ) | 198 |
| Portable Car Vacuum Cleaner: H (B06ZY896ZM) | 198 |
| Apple AirPods with Charging Ca (B07PXGQC1Q) | 195 |
| Apple 20W USB-C Power Adapter (B08L5M9BTJ) | 185 |
| Lemedy Women Padded Sports Bra (B07TVJ1BZ4) | 185 |
| Apple AirPods Pro (B07ZPC9QD4) | 184 |
| Crocs Men's and Women's Classi (B0956MH8DR) | 182 |
| Beckham Hotel Collection Bed P (B01LYNW421) | 177 |
| Birkenstock Unisex Arizona Ess (B07FBPRN8Y) | 171 |
| TOZO T6 True Wireless Earbuds (B07RGZ5NKS) | 166 |
| Jackery Portable Power Station (B07D29QNMJ) | 158 |
| VIFUUR Water Sports Shoes Bare (B07JPYSNDP) | 154 |
| BLACK+DECKER BPACT08WT Portabl (B01DLPUWL2) | 153 |
| Amazon Basics Hardside Carry-O (B071VG5N9D) | 151 |
| Blink Mini – Compact indoor pl (B07X6C9RMF) | 150 |
| Hanes Men's ComfortSoft Short (B07KCN4G6T) | 148 |
| Ekouaer Women's Swimsuit Beach (B08B8X2SVD) | 145 |
| Small Bathroom Storage Corner (B074ZHCLMD) | 143 |
Winners
These products appear significantly more often in the search term report compared to the previous week:
| Produkttitel | Delta |
|---|---|
| Amazon Basics Hardside Carry-O (B071VG5N9D) | 102 |
| Dockers Men's Perfect Short (B0964JJSW9) | 95 |
| Massage Gun Deep Tissue Percus (B083BY3B2T) | 86 |
| SAND MINE Reversible Mats, Pla (B08NSXMKDN) | 83 |
| Massage Gun for Athletes, Port (B081CL1LXJ) | 80 |
| T.TAiO Esponjabon Concha Nacar (B08WRL7Z8Y) | 66 |
| T.Taio Esponjabon Sponge Soap (B08YCX6BV3) | 65 |
| Amazon Basics 3 Speed Small Ro (B082MY2MX3) | 61 |
| T-TAIO ESPONJABÓN Concha Nacar (B08WBZYBJT) | 61 |
| Urban CoCo Women's Basic Versa (B0964J71QD) | 60 |
| Amazon Basics Deep Seat Patio (B07JQ4Q9S1) | 56 |
| Crocs Men's and Women's Classi (B0956MH8DR) | 53 |
| Amazon Basics 5-Shelf Adjustab (B018YLFJX4) | 53 |
| Zinus 10 Inch Green Tea Memory (B00Q7EVAXO) | 52 |
| Amazon Basics Hardside Carry-O (B0727XS1XC) | 52 |
| USB Type C Cable 3A Fast Charg (B076FPGWNZ) | 51 |
| Chef's Path Airtight Food Stor (B0822JNHFY) | 51 |
| GCI Outdoor RoadTrip Rocker Ou (B07N71MGZF) | 51 |
| $10 PlayStation Store Gift Car (B00GAC1D2G) | 51 |
| Portable Car Vacuum Cleaner: H (B06ZY896ZM) | 50 |
Losers
These products appeared significantly less frequently compared to the previous week:
| Produkttitel | Delta |
|---|---|
| Crocs Men's and Women's Classi (B08GR7T8PW) | -119 |
| Crocs Men's and Women's Duet S (B005GCCJME) | -81 |
| Womens Tankini Swimsuits High (B095H8WVJR) | -81 |
| Elviros Cervical Memory Foam P (B0833V68BJ) | -77 |
| Homedics Relaxation Indoor Tab (B000QTUJXS) | -68 |
| Lodge Pre-Seasoned Cast Iron R (B002CMLTXG) | -64 |
| FURTALK Womens Beach Sun Straw (B094VW1NT6) | -61 |
| Bdcoco Women's V Neck Floral L (B07VYL7G99) | -59 |
| HP ENVY 6055 Wireless All-in-O (B083ZZ96PT) | -58 |
| Logitech MK270 Wireless Keyboa (B079JLY5M5) | -54 |
| HTH 42042 Super 3" Tablets Swi (B08QMW3XJV) | -52 |
| Vitafusion Women's Gummy Vitam (B007L0DPE0) | -52 |
| Ortho Home Defense Insect Kill (B01N7KSXHX) | -52 |
| Smart Weighted Hoola Hoops, 2 (B092D5PVJ4) | -51 |
| adidas Men's Adilette Shower S (B081J966XK) | -51 |
| Linenspa 8 Inch Memory Foam an (B01IU6RQW0) | -48 |
| ETCYY Sleeveless V Neck Tank T (B07NVL57DW) | -45 |
| Tempt Me Women Vintage Swimsui (B07SW5YTMF) | -44 |
| Hanes Women's Jersey Short (B016YKHX1S) | -44 |
| SUGOAL 42" Tower Fan with 6 Sp (B08PDDSDHY) | -42 |
Newcomer
The following products did not appear in the previous week.
| Produkttitel | Anz. Suchbegr. | Bester Rang |
|---|---|---|
| Crocs Kids’ Classic Clogs (B01DSLQ8XU) | 117 | 863 |
| Crocs Kid's Classic Clog (B081BTHHWZ) | 115 | 863 |
| ETCYY Tie Dye Sleeveless V Nec (B0968MGLQ8) | 59 | 124 |
| VIVOHOME Heavy Duty 176 Lbs Ca (B07RPR6NFJ) | 51 | 1156 |
| Fruit of the Loom Men's Coolzo (B096KKR87M) | 46 | 910 |
| Nike Women's Training Basketba (B01LWRFXMD) | 45 | 5538 |
| Extra Large Picnic & Outdoor B (B01FI1QXS8) | 45 | 1500 |
| Water Shoes, Konikit Quick-Dry (B07TNPJZVQ) | 37 | 711 |
| 12 Pack Shoe Storage Boxes, Cl (B08FRR2YSN) | 36 | 626 |
| O2COOL Deluxe Misting Green Pe (B00ATSJBCG) | 35 | 4602 |
| Sandals for Women Summer Bohem (B095K5PHLQ) | 35 | 95 |
| Bdcoco Women's V Neck Floral L (B096G7JZNR) | 34 | 2709 |
| Sẹx Dọll Sẹxy DọllS fọr Fựll l (B0968HC6PV) | 33 | 1699 |
| Umarex XBG .177 Caliber BB Gun (B00C2G58U2) | 32 | 3992 |
| Pet Trex 24" Playpen for Dogs (B00F97RHQE) | 30 | 38844 |
| Kidcia Fidget Toys, 35 PCS Sen (B08QHQXKDZ) | 29 | 65 |
| Artistic Weavers Klaudia Area (B07W69LQV7) | 29 | 4822 |
| Keter Solana 70 Gallon Storage (B08WVVQ5GT) | 28 | 7879 |
| Earbuds Headphones Wired Headp (B092C1VHV1) | 28 | 63991 |
| Crocs Kid's Handle It Rain Boo (B095ZPTK3S) | 27 | 17399 |
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